A kitchen makeover for 2011

MANILA, Philippines –  With urban living getting busier and busier by the day, it comes as no surprise that convenience is the main consideration why people don’t cook and eat healthy anymore.

While a home-prepared meal is still the best way to promote healthy eating, when urbanites need to cook every day, it can quickly begin to feel like a chore.

Philips, a global trailblazer in consumer lifestyle appliances, has created MyKitchen:

A Helping Hand to bring back the pleasure in home cooking and to help discerning consumers eat healthy.

Philips understands that cooking is an important way for Filipinos to take care of themselves and their families especially in ensuring that they eat healthy and nutritious food.

Philips taps into the expertise of acclaimed chef Sau del Rosario to showcase how the wide array of Philips kitchen appliances can transform healthy food preparation into a daily adventure. Sharing the same passion for healthy eating, chef Sau shares expertly prepared recipes and new techniques to jumpstart people on their way to healthier cooking.

“Contrary to popular belief, healthy eating is not just a nice-to-do thing, it is a needto-do. MyKitchen shows how Philips kitchen appliances have evolved with the lifestyle of the consumers to remain relevant in their everday living,” explains chef Sau.

Philips and chef Sau help modern denizens expand their repertoire of healthy recipes and cooking techniques to make the journey to healthy eating more exciting.

Aside from the expert advice of chef Sau, yKitchen also brings into the forefront the diversity of Philips kitchen appliances that can make any day of the week a time to enjoy your kitchen. Try a delicious plate of steamed fish and vegetables with herbs and spices using the Philips steamer with a unique flavor booster on Monday, an easyto-prepare fruit smoothie with the help of the Philips blender on a busy Wednesday, or whip up a healthy, but nonetheless indulgent cake with the Philips rice cooker on a Sunday. With the latest innovation in kitchen technology coupled with ease-of-use, the possibility of healthy eating is limitless.

MyKitchen is hinged on the “sense and simplicity” thrust of the Philips brand aimed at helping people live a healthy and fulfilled life.

As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.”