Give us this day our daily loaf
MANILA, Philippines - If there’s one thing Pinoys are masters of, it’s diskarte, the ability to be resourceful or make do when times are tough. When prices of meat go through the roof, Pinoys don’t do without; they improvise, loading their sinigang, for example, with veggies and other yummy extenders.
They want value for money. They know that it’s not always the cheapest item that’s the best buy — even on a budget. They are savvy enough to realize that it doesn’t pay to scrimp on essentials that deliver benefits way beyond their price points.
Take a loaf of bread: As something the family consumes pang-araw-araw or every day, the loaf has become as essential a shopping item as rice and eggs. The madiskarteng housewife knows, for example, that Gardenia Classic White Bread has been the leading brand on the market for the past 11 years – through good times and bad. It’s the sulit choice for the madiskarteng Pinoy.
Fresh-baked loaves of Gardenia Classic White Bread are delivered on the same day they are made, while unsold breads are replaced with newly baked ones every day. That translates to savings because Gardenia Classic White can stay fresh even several days after it was bought.
Gardenia Classic White Bread tastes great, thanks to the finest ingredients that go into every loaf. So you can eat Gardenia Classic White Bread on its own — making it even tastier with filling.
Gardenia Classic White Bread delivers value for money because it’s packed with nutrients — essential vitamins and minerals like vitamins A, B1, B2, B3, C, calcium, iron, folate, and iodine — in every slice.
