How the 'madiskarteng' Pinoy shops in tough times

MANILA, Philippines – If there’s one thing Pinoys are masters of, it’s diskarte — the ability to be resourceful or make do when times are tough. No matter what, Pinoys don’t do without; they improvise, loading their sinigang, for example, with veggies and other yummy extenders.

Trust the Pinoy diskarte to augment incomes by going into a tocino home business or selling cell phone loads to officemates. In fact, it was Pinoy diskarte that recreated junk WWII vehicles and turned them into our world-famous jeepneys.

And when it comes to shopping, the Pinoy is madiskarte. They want value for money, and are savvy enough to realize it doesn’t pay to scrimp on essentials.

Gardenia offers one of life’s essentials: the daily loaf of bread. It’s something Filipino families consume pang-araw-araw (every day), as essential as rice and eggs. The madiskarte Filipino shopper knows, for example, that Gardenia Classic White Bread has been the leading brand on the market for the past 11 years — through good times and bad — for a reason. Five reasons, in fact, make it the sulit choice for the madiskarteng Pinoy.

• Fresh-baked Gardenia Classic White Bread is delivered on the same day it’s made, while unsold breads are replaced with newly baked ones during every day of delivery.

• Gardenia Classic White Bread uses the finest ingredients in every loaf. So you can eat Gardenia Classic White Bread on its own — or make it even tastier with your favorite filling.

• Gardenia Classic White Bread is soft.  Roll or fold a slice of Gardenia Classic White: it doesn’t split or crumble like other loaves. So you can get creative in the kitchen, using Gardenia Classic White for parties by rolling canapés with tuna or cheese fillings.

• Classic White Bread has an appetizing, freshly baked aroma, so you can be sure you won’t be left with unconsumed or stale slices.

• Finally, Gardenia Classic White Bread delivers value for money because it’s packed with nutrients, containing essential vitamins and minerals like vitamins A, B1, B2, B3, C, calcium, iron, folate and iodine in every slice.

Even in hard times, Gardenia Classic White Loaf fits every diskarte requirement of the Filipino consumer.