It's a man's time

MANILA, Philippines - The Swatch Spring-Summer 2009 theme is “The Age of Rust.” These Swatch watches are designed for the man who has no need to speak — his look says it all. He’s rough and rugged, decisive, strong and at home with tools and technology. There’s confidence in his every move, in the way he walks and what he wears. He’s a walking tribute to the Age of Industry, to the power and the strength of the iron and steel that built the cities beneath our feet. With a touch of irony, this man pays homage to heavy-metal memories, to aging steel, tarnished leathers and chrome. Colors evoke the age of automobiles and machinery, mechanics and metalworking, and shapes recall great engineering — bridges, winches, webs of steel that weave the urban fabric. It’s all updated and adapted under the sign of high-tech design and contemporary packaging. This collection is for men — and women — who love the look of a man who’s not afraid to be one.