Chicco footwaear for growing kids

MANILA, Philippines - Richwell Phils. Inc. offers Chicco footwear for the young ones’ fast-growing feet and offers a primer on the essentials of buying kids’ shoes.

 “The requirements of children’s feet change with every phase of the growth process,” says Richwell Phils. Inc. chief operating officer Maye Yao Co Say. “That’s why we make sure that each pair of Chicco footwear we produce is designed to reflect and complement the anatomy of growing feet.”

Chicco’s insoles have a stimulated ventilated cushion at the area where the feet tend to perspire more and a shock-absorbing area to avoid straining the wearer’s feet.

Chicco cares for kids’ feet so playtime and other moments become fun, comfortable and safe.

 “With shoes for children, the most important thing to consider is called the ‘last’—the material used and formed to accommodate the shape and size of the feet,” Co Say says. “Although this differs per shoe style, it’s important that it’s structured well to ensure comfort for infants and children. During this period, children’s feet are still delicate, and not yet fully formed. This is why proper footwear must be used.”

The sole, she says, is the second important factor to consider. “Choose shoes with soles that have a strong grip and high durability, as young children love running around and are not as aware of slippery and dangerous surfaces,” Co Say advises.

Chicco shoes are available at all leading department stores nationwide.