What's your story?

MANILA, Philippines - Local clothing label Bum Equipment encourages the youth to step forward and be heard. Whether you’re the wallflower type who quietly watches the world pass by, or the angst-ridden rebel who feels the need to challenge the norm and practice independence, you’ve got an interesting story to tell.

The same idea is behind Bum Equipment’s latest project called “My Story,” a contest to answer the youth’s urge to establish their identities and be heard by the world. It’s especially designed to those who express their sentiments, inner thoughts, and repressed emotions through clothes and personal style.

Open to boys and girls 13 years old and above who have a valid Facebook account, the contest encourages the youth to express their passion, angst or opinion about who they are and their realities through fashion and photography.

In 300 words or fewer, contestants must write a short story about how Bum and their love for dressing up have influenced their “realities.” They can submit as many entries as they want, provided that each of their stories is supported by a photograph of them wearing pieces from Bum; every entry must have a different set of clothes.

First prize is a 16GB Apple iPad 2; two second-prize winners will receive a Samsung ES65 compact camera. Apple iPod shuffle units will be given away to five semi-finalists.

Visit Bum Equipment boutiques and any leading department store and look for pieces with the “My Story” swing tags. To know more about the contest, visit bumequipment.com.ph.