LIST: Most popular wedding trends in TikTok for 2023 — data
MANILA, Philippines — In the Philippines, there is just the dry season and the wet season, but they have four seasons — spring, summer, fall/autumn, and winter — in many countries. Although the four seasons are not very pronounced in the Philippines, you can still feel and experience some weather characteristics that are closely associated with the four seasons during the times when they do occur.
Before summer (or the dry season) makes it scorching hot and uncomfortable, you can feel the fresh breeze of spring. It is not as dry to the feel as summer is. Summer is hot, dry, humid. Then comes a refreshingly moist but dry fall/autumn, and then it gets cool and chilly in December, when it is wintertime where four seasons occur.
But when is the best time to get married?
According to wedding supply experts at Aura Print, the time between summer and autumn is a gorgeous time for a wedding, as longer days and sunshine turn the natural backdrop to amber hues and crisp air. They have also scoped out TikTok to find out what the Top 5 non-traditional end-of-summer 2023 wedding trends are according to TikTok views, and they are:
*Global search increase stats taken from January - August 2023 from Google trends, figures correct/accurat as of August 2023
Library weddings - 9.7 million TikTok views
@weddingsingers A cute New York wedding venue #NYC #NYCwedding #weddingvenue ? Love You So - The King Khan & BBQ Show
The market for more affordable wedding venues is bigger than ever now, and a local library wedding is a great option for a couple wanting to get married in a non-traditional way. Internet aesthetics such as “dark academia,” “old money” and “gothic” have been taking over our feeds, so it’s no wonder library weddings are getting more popular for 2023.
With over 9.7 million TikTok views and a 42% increase in search interest for library weddings this summer, it is time to go back to the library, especially for literature lovers.
'Escape to the forest' weddings - 5 million TikTok views
@bircheventdesign #forestwedding #etherealwedding #weddingflorist #weddingtiktok #weddingtransformation #weddingdesigner #StJudeDadPhotos #fairytalewedding #bohowedding ? Turning Page - Sydney Rose
For a simple and affordable theme steeped in folklore and mystery, look no further than down the forest trail.
"Escape to the forest" weddings are seeing over 9.9 million TikTok views and a 809% increase in search interest this end of summer, as modern brides opt for a more private and intimate ceremony, with many also disregarding the need for additional guests.
Barbie weddings - 1.6 million TikTok views
@fkywedding Wedding???? #fyp #fyp? #fypage #foryou #foryoupage #foryour #foryoupage???? #barbie #barbiegirl #barbiemovies #barbietiktok #barbiechallenge #barbieoutfits ? Barbie World (with Aqua) [From Barbie The Album] - Nicki Minaj & Ice Spice & Aqua
Minimalists, look away. "Barbiecore" has become the trend of the year ever since Greta Gerwig's new "Barbie" movie, starring Margot Robbie and Ryan Gosling, hit the theaters. The trend has seeped into every part of our life and honestly? We’re obsessed.
From wedding invites to floral arrangements, the Barbie wedding is all about embracing vibrant hues of pink, perfect for an end of summer wedding. The trend has seen a 1150% increase in searches this season, with over 1.6 million TikTok views for the hashtag.
CBD weddings - 102.5k TikTok views
@thecookbookkitchen 30th wedding anniversary in the CBD ???? #melbourne #melbournetodo #whotel #gimletmelbourne #tiktoktravel #fyp #foryoupage ? Dandelions (slowed + reverb) - Ruth B. & sped up + slowed
If you’re hosting a wedding where most of your guests will enjoy CBD, a themed bar should be your go-to. Especially if you’re looking to relax those wedding day jitters.
CBD bars are making waves through the wedding industry, and can cater to every attendee, from your old school friend smoking a CBD infused vape whilst your grandma sips on a CBD infused cocktail. It’s sure to be a wedding to remember.
The trend boasts of over 102,500k TikTok views and a 900% increase in search interest for CBD wedding bars this summer.
Anti-bride weddings - 5k TikTok views
@mileneerdmann Casamento #antibride ? Best Time - Infraction Music
More people are ditching traditional for unconventional, allowing for their special day to be even more unique to the couple.
The trend is all the rage this season, with over 31.9 million TikTok views and a 130% global increase in searches since January 2023. Pinterest’s 2023 wedding report also revealed a 490% increase in searches for ‘anti-bridal weddings’, and some unconventional Pinterest trends have included short wedding dresses, recycled dresses and bridal wedding suits.
Short wedding dresses, especially, have been all the rage since model and American personality Sofia Richie sported a post-wedding bespoke Chanel dress that sent shock waves through the wedding sphere. This trend has seen a 156.4% increase in searches this year, with over 15.3 million TikTok views.
Liam Smith, expert at Aura Print, provided his expertise on why non-traditional wedding trends are so popular for 2023: “As we approach the end of a very popular season for weddings, couples are looking for simple ways to cut costs, and the possibilities are endless. Intimate, non-traditional weddings have been on the rise this year, and this season will see the continuation of this trend.”
He added: "Forests, libraries and more intimate venues with smaller guest lists allow couples to have more meaningful interactions with their loved ones on their special day. As for Barbie and CBD themed weddings, these unique approaches have been inspired by global trends and have naturally soared in popularity. Cheerful and uplifting niche trends such as these can complement a wedding perfectly as we come to the end of the summer.”
