'Japorm' Matteo Guidicelli plays golf in style
MANILA, Philippines — Actor and Uniqlo local ambassador in the Philippines Matteo Guidicelli participated in the first-ever Uni Golf Cup 2023 last February 28, sporting the Japanese apparel company's newest Sport Utility Wear (SUW) collection.
During the ceremonial tee-off at the Manila Southwoods Golf and Country Club, Guidicelli wore a teal DRY-EX polo shirt and jokingly said before taking practice swings, "If you can’t perform, japorm!"
Guidicelli made his name as a kart racer in his youth before becoming an actor and singer. The popular Japanese apparel brand has tapped athletes to become brand ambassadors in the past, like tennis legend Roger Federer and golfer Adam Scott.
Uniqlo Philippines' chief operating officer Geraldine Sia, SM Prime Holdings executive committee chairman Hans Sy, and the country club's co-founders Toti Cariño and Robert Sobrepeña also participated in the ceremonial tee-off.
WATCH: Uniqlo local ambassador Matteo Guidicelli (@mateoguidicelli) performs the ceremonial tee-off of the first-ever Uni Golf Cup 2023.
— PhilstarShowbiz (@PhilstarShowbiz) February 28, 2023
“If you can’t perform, japorm!” Guidicelli jokes before taking practice swings. | @kjpurneII pic.twitter.com/J2rQu1HSnK
The brand's latest collection features functional active wear that range from stylish to high-performance essentials designed for comfort, plus an expansion of its signature AIRism and DRY-EX fabrics.
These include AIRism cotton t-shirts with ultraviolet protection, AIRism pants with Ultra Stretch fabric and DRY technology, DRY-EX full-zip jackets with ultraviolet protection, and DRY-EX polo shirts.
Outfits specifically made for women include the AIRism pocket leggings with soft ultraviolet protection, dry sweat joggers, and dry sweat tapered pants.
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