You can smile, frown or squint — Pond’s Age Miracle can prevent lines

MANILA, Philippines – Women are known to be expressive — they smile, they laugh, they cry at every milestone in their lives. However, a recent global study conducted by Pond’s, the country's leading skincare brand, showed that 78 percent of women hold their facial expressions back due to fear of being stereotyped and fear that their lines and wrinkles will be visible.

For Pond’s, expressions should leave impressions — not lines. And with Pond’s Age Miracle, women can freely express themselves, while forgetting the lines, allowing them to share their beautiful stories.

“People who repeatedly smile, frown or squint will develop lines and wrinkles earlier than others who do not use these facial expressions often. Just like the muscles in our bodies, the more often we use them, the bigger and stronger they get. As we get older, we lose elasticity in our skin and wrinkles will form in the areas of the face that we usually use the most. These wrinkles usually form around the eyes, in the forehead, in between the brows and around the mouth,” said Dr. Anna Palabyab, Pond’s resident skin care expert.

The good news is that with the right kind of prevention, women can express themselves as much as they want and not worry about the lines.

“The key is in using products that have Retinol, as it stimulates the production of collagen and elastin to keep skin elastic and less prone to lines and wrinkles,” Dr. Palabyab added.

Pond’s Age Miracle, a hardworking anti-aging skincare range that leaves skin looking up to 10 years younger, features gold standard ingredients in age management in its Intelligent Pro-Cell Complex. It has CLA and AHA, which work hand in hand to exfoliate old skin cells and stimulate production of new, younger cells. It also has Retinol, the clinically-proven anti-aging ingredient that maintains elasticity of the skin by preventing rapid break down of collagen. Lastly, it has unique Retinol Boosters, which prolong the effectiveness of Retinol — by as much as three times. With all of these combined, Pond’s Age Miracle can make you forget the lines and make you bring out your beautiful expressions without any fear.

The Pond’s Age Miracle Expression of Beautiful Stories campaign also launched the brand’s newest ambassador — actress and host Iza Calzado.

“I strongly believe that women should express themselves and not worry about the lines that expressions may cause. Rather, be proud that you have experienced countless emotions in life. That is true wisdom. Be glad that you are able to feel and express yourself. There is nothing more liberating than being able to express your emotions with authenticity. Let Ponds Age Miracle take care of the lines and wrinkles so women’s expressions are worry-free,” shared Iza.

Like Iza, love your expressions, forget the lines. Look up to 10 years younger with Pond’s Age Miracle. Share your beautiful stories with #LoveMyExpressions and #PondsAgeMiracle in your posts.

Ponds Age Miracle comes in a full range of products. There’s Pond’s Age Miracle Facial Foam, which aids in the removal of dead skin cells; Pond’s Age Miralce Day Cream with SPF 15 PA++ to moisturize skin and protect it from the aging rays of the sun; and Ponds Age Miracle Deep Action Night Cream that renews skin cells while you sleep. Highly specialized products are also available such as the Pond’s Age Miracle Dual Eye Cream which helps remove puffiness and dark circle AND Pond’s Age Miracle BB Cream SPF 30 PA++ which conceals age spots while treating lines and wrinkles from within.

Ponds Age Miracle products are available in leading supermarkets and department stores.

Know more about the products, visit the Pond’s Institute in your favorite malls. Check out www.facebook.com/Ponds to know the scheduled runs.