Go, grow, and glow with Citipro!
July 16, 2004 | 12:00am
In a world where uncertainty is the only thing you can be sure of, wouldn’t you want something to make you feel a bit more secure? Don’t you want to have a financially stable future? Wouldn’t you like to have a good idea of your financial standing five to 10 years from now? Believe me, you do. It’s the best thing you can ever do for yourself and/or your family.
If you’re earning much more than you’re spending, chances are you feel pretty secure, knowing you’ve got some money stashed away for the rainy days. You start to dream big, thinking about your future purchases – a house, a new car, quality education for the kids. Everything seems to fall into place. After you’ve made all these big purchases, however, how much will there be left for you? Will it be enough? Suddenly, there’s a gap between the amount you perceive you would have at the time and the actual amount after the big expenses are deducted. There’s no security after all. The good news is something can be done about this. The answer comes in one word: Citibanking.
Recently launched by Citibank, Citibanking is an innovatively helpful service that aims to shape a more promising future for the working Filipino. Filipinos have been characterized as traditionally conservative investors. That is, the Pinoy’s investment decisions are usually based on friends’ and/or family’s advice. This practice, however, can pose a hazard. For one, the market tends to be quite volatile. Its behavior can go in a different direction in an instant. For another, the global economy has gotten more and more integrated lately. Hence, it is not only the local factors that would have to be considered. There are a lot of things happening globally that need to be taken into account as well. However, it is hard to undertake this research by yourself. With Citibanking, the research part has already been taken care of. All that’s left is for you to choose the product that’s right for you.
Citibanking is your partner in financial management. With this, Citibank will provide you with the financial management tools that are necessary to make your dreams come true. As Citibank’s retail banking director Ailene Litonjua explains, there are only three steps to take towards a good future. They come in the following questions: Where am I? Where do I want to go? How do I get there? If you let them, Citibank will be more than glad to help you answer these three key questions. In addition, the amount needed for investment is not all that big. With just a minimum requirement of P100,000, the Philippines’ largest foreign bank is determined to assist today’s middle-income Filipinos. Indeed, the road map to financial success is no longer gloomy.
The Citibanking journey begins with a rendezvous with one of Citibank’s many personal bankers for a Citipro financial checkup. Citipro is simply a proprietary software designed to be anyone’s financial aid. It provides assistance in assessing one’s financial health, evaluating one’s needs and analyzing one’s risk profile. Usually lasting no longer than 30 minutes, it is guaranteed not to take up so much of anyone’s time. Furthermore, if you’re worried about being committed to invest after availing yourself of the service, Citibank assures you that the choice to invest is solely up to you and at your own time. They would simply provide you with a financial plan aimed towards your goals, and based on the evaluation of your investment-able assets, investment objectives and risk profile. Simply put, Citipro will give you a clear picture of your current financial standing and how to work your way to your financial dreams.
There’s no need to be anxious about this process. There’s nothing to it really, I’ve tried it myself. First, you need to complete a form that would give them a good idea of your personal profile. This includes age, date of birth, savings or deposit accounts, assets and loans as well as expenses. Then, Citipro would take into account your needs, whether they are short-term or long-term. This can include future purchase plans such as a new car, a new house or a trip abroad. It will then assess your risk profile and compute how much adjustment you need to do with your saving-spending habits for your plans to be actualized in the future. Finally, it will provide you some options by giving you ideas of investments and other financial tools you may use to set yourself up for a financially fulfilling life.
As easy as this process is, the best part is that the Citipro financial checkup is free of charge. All you have to do is set a date with Citibank by calling 894-7152. For more information, simply visit its website www.citibank.com.ph. With Citibanking, it’s safe to say that the best things in life are indeed free.
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