Victoria’s Secret reopens with expanded range of intimate wear, essentials
MANILA, Philippines — After a six-year hiatus, the “Victoria’s Secret Fashion Show” made a blockbuster comeback in 2024 in New York City. In the front row as a VIP guest was Pia Wurtzbach Jauncey.
Although Pia could very well be one of the VS Angels cavorting onstage alongside Kate Moss, Carla Bruni, Ashley Graham, Tyra Banks, Adriana Lima, Alessandra Ambrosio, and Doutzen Kroes, she was nevertheless an eyecatcher in her Mark Bumgarner naughty-but-nice number.
Fast-forward to 2026, and the Miss Universe 2015 winner was front and center at the recent reopening of the Victoria’s Secret, the leading specialty retailer of intimate apparel and beauty, at SM Megamall, one of the largest shopping malls in the world.
Wearing a “sheer, sharp, and a little dangerous” The Azamm Project Inner Glaze ensemble, Pia stepped into the newly refurbished space of the brand. Bigger, better and with more merchandise to satisfy your inner fairy goddess, the sexy store offers an expanded range of bras, lingerie, sleepwear, fragrances and beach essentials.
Pia was joined by her fellow Binibinis like Isabella Manjon, Binibining Pilipinas Tourism 2011; and Katarina Rodriguez, Binibining Pilipinas Intercontinental 2017 and Miss World Philippines 2018; and actress Ina Raymundo.
There are also pajama picks to fit your sleep personality: satin (for the frizz-fighter sleeper, keeps your hair sleek and skin soft), modal (for the overthinking sleeper, ultra-soft fabric that feels calming on skin), and cotton (for the hot sleeper, comfortable, airy and breathable).
Valiram, founded in 1935 and headquartered in Malaysia, and is Asia Pacific’s leading luxury and lifestyle retailer, brought the daring brand to relatively conservative Philippines.
Besides being a specialty retailer of intimate-wear collections, VS & Co. also offers athleisure and swimwear, as well as award-winning prestige fragrances and body care. Its brand portfolio includes Pink, which shares a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimate brand, which serves women of all sizes and budgets at all phases of life.
However, the most scintillating items are the Top 4 Bras: Very Sexy (a push-up that still feels wearable — sexy without sacrificing comfort), as seen on the stunning Sudanese-American Anok Yai; Body by Victoria (built for comfort and support, perfect for long wear) as embodied by the beautiful Hungarian Barbara Palvin; VS Dream (romantic lace but so wearable, it lifts without padding) on the heavenly bodies such as South African Candice Swaenepol and French Emeline Hoareau; and VS Signature (designed to be nearly invisible under clothes, the ultimate everyday essential) worn by universal beauties such as American Abby Champion, Egyptian/Moroccan-Dutch Imaan Hammam and Cuban-Native American Devyn Faith Garcia.
RELATED: Girl group TWICE brings K-pop flair to Victoria’s Secret 2025
