Capturing life’s exquisite details

Madonna once sang that we live in a material world. We are all material girls and boys, aren’t we? There are just so many things we need to be "in" – mobile phones, laptops and PDAs. One thing we cannot live without is the digital camera, which we use for taking snippets of our so-called life.

To immortalize memories, Olympus recently launched the new Mju digital cameras at Mezze Bar in Greenbelt. This line of styling imaging devices is set to change the face of nightlife and outdoor photography. Dig this: these new gadgets are fashioned to take high-definition photographs under the toughest environmental conditions.

"Olympus’ new products show that we are in the frontline of digital cameras," says Mitsuhiro Tanaka, Olympus regional business manager for Asia, Middle East business group. He explains that by raising the bar of technology, the company wants people to enjoy the latest innovations.

"For this new line, we have three different cameras that provide style and performance, anytime and anywhere," says Alex Bonilla, Axis Global and Olympus product manager. "Each will definitely suit your needs."

Enter the Olympus Mju 700. This sleek and sharp digital camera is packed with 7.1 megapixels, 2.5-inch LCD screen and a 3x optical zoom. It has the bright capture technology so that images will definitely be brighter, clearer even in the darkest conditions. Perfect for clubbing with lady friends or rock concerts with the boys. Oh, it is weatherproof as well. So, nothing will happen to your camera when it rains cats and dogs.

Clumsy people who want a super durable digicam can check out the Mju 720SM. The cool thing about this camera is that it is water, dust- and shock-resistant. Believe it or not, it is waterproof up to 10 feet. Drop it accidentally within five feet, and it will still be okay. The features include a 7.1 megapixels, 3x optical zoon and 2.5-inch LCD screen. Now you can finally take clear photos underwater or even when snowboarding on the icy slopes of Switzerland.

Olympus Mju 810 is a sophisticated yet very modish camera. This is like your all-weather friend because it is encased in a glossy and durable weatherproof body. Aside from its 8-megapixel resolution, 3x optical zoom, this camera features the digital image stabilization edit, which gets rid of blur caused by vibration. So, if your hands are shaky, one click of the digital image stabilization button will automatically create a new sharp image.

"All three models have advanced functions like the high-precision CCD and TruePic Turbo Image Processor," concludes Bonilla. "This captures the most exquisite details of life, enhances the quality further and ensures quick camera response."

Definitely a must-have for the bag.

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For information about Olympus Mju digital cameras, log on to www.olympus.com, call Axis Global Technologies Inc. at 724-3340 or visit www.axisglobal.com.