All you need is love
MANILA, Philippines - Local retail giant Bench makes a strong case for equality in their newest campaign for Valentine’s Day. “Love, All Kinds of Love” features four couples in four different relationships; a celebration of one love. The campaign stands as another watershed moment for the representation of LGBT relationships in mainstream media and local advertising.
The campaign features cinematic icon Gloria Romero and her grandson Chris Gutierrez, Bench endorser Solenn Heussaff with her fiancé Nico Bolzico, Preview Magazine’s Creative Director Vince Uy and his boyfriend Onin Gaddi, MAC Makeup Artist (and YStyle favorite) Anacleta Paredes and her girlfriend Carla Peña.
Bench has always been one of the forerunners for equal rights and equal representation in local retail, be it in past campaigns for Human or online initiatives on Bench Blog. Here at YStyle, we salute you because it’s just about time.
