New year, new logo
MANILA, Philippines - It’s new logo time.
To greet the brand-spanking-new year, YStyle turned to photography and graphic design duo Everywhere We Shoot (EWS), helmed by Ryan Vergara and Garovs Garovillo, to re-fashion the logo for the beginning of 2012. After all, who better to give our logo a fresh new look than the originators who helped us create it in the first place?
YSTYLE: How did you greet the new year? What were you doing?
EVERYWHERE WE SHOOT: We danced the night away! Played XBOX Kinect at Ryan’s house until 4 a.m.! Crazy dance moves!
Did you watch the fireworks? The logo’s style is evocative of its buoyant spirit, all colored zigzags of light against a dark sky.
Garovs loves watching fireworks while Ryan always takes photos of fireworks every year but doesn’t upload them! (laughs) The logo turned out that way — reminding us of fireworks, now that we think about it — but it’s not connected! (laughs) Purely by chance.
What was your concept for the logo?
We’re fans of Pop Art and graphic design, so we did some crazy lines and colors for the YStyle logo, nothing serious. We just wanted it to be fun and colorful.
Who are your influences?
Jean-Michel Basquiat for being so random, Andy Warhol for being an inventor of style, Terry Richardson for being true.
What are you upcoming projects?
We’re so excited for 2012 and we’re still doing some projects from 2011 until now. For more updates, just visit our blog, everywhereweshoot.tumblr.com. We just recently launched our website. Please visit www.everywhereweshoot.com.
What are you most excited about for 2012?
Our wedding!
