Blued turns up the cool for school

MANILA, Philippines - Local prep purveyor Blued invades the college scene yet again as it launches the Blued Project — the search for the freshest batch of aspiring stylepreneurs. The brand’s affinity for college students is rooted in its humble start in 1991 as a marketing undergraduate thesis in Ateneo de Manila University. Since then, it has established itself as the go-to brand of the coolest college crowd with its casual and classic styles. Now, Blued gives a team of collegians a chance to learn the ins and outs of fashion retailing through a coveted immersion. The competition requires participants to formulate a fashion design and marketing campaign for the brand. From each school, a team campaign will be chosen to compete for the chance to bag the fashion and business immersion.

Blued also introduced its newest set of brand ambassadors: pep squad members Pio Opinaldo, Frances Fleta and Patrick Asuncion from the University of the Philippines; student designers Nina Peña, Anna Parungan, Lynette Cruz, Esther Shin, graphic designer Lily Cua, track and field and basketball varsity member Oscar Pasia, and film major Joshen Valiente from DLSU - College of St. Benilde; Blue Babble Batallion member Papz Javier from Ateneo de Manila University; and pre-med student Miguel Marasigan from the University of Santo Tomas. Together with Star Magic beauties Bianca Casado and Linn Oeymo, the Blued ambassadors showcased a collection of classic polo shirts and striped hoodies paired with dark-washed denims. The classic cuts of the collection aimed to bring back the carefree lifestyle of our college years.

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To know more about the Blued Project, visit www.blued.com.ph.

Blued is located at Alabang Town Center, Trinoma, Glorietta, Ayala Center Cebu, Ayala Marquee Pampanga, SM Fairview, SM San Lazaro, Robinsons Place Bacolod, Robinsons Place Tacloban, Robinsons Place Dumagete and Robinsons Place GenSan.