Heat me up

MANILA, Philippines - Heat, heat, and more heat. With our fondness for hair irons and blow dryers, not to mention those straightening and perming treatments, doesn’t it seem like we’re frying our hair to a crisp? But living without these seems uthinkable. So what’s a girl to do? Recherche Avancée L’Oréal just came up with the answer. L’Oréal lets you take the heat with Kérastase Thermique — a collection of heat-activated leave-in texturisers. The line, called thermo-activated products, bases its claims on two main areas: thermo-protection and thermo-activation. This means that the texturisers’ ingredients are activated by heat and protect the hair when using a source of heat.

Thermique has three products in its arsenal: Chroma Thermique, Ciment Thermique and Nectar Thermique. For coloring fanatics, Chroma Thermique is the product for you as it especially targets color-treated hair. It leaves hair fibers replenished and coated for bright and shiny hair. Weak-haired ladies need not despair as Ciment Thermique specializes in weakened hair. With it, hair fiber is strengthened from the inside making it stronger. Nectar Thermique rounds up the line as it repairs dry hair, nourishing it for a smoother result. All three are equipped to straighten hair fiber from root to tip allowing for easy styling.

With these three on a girl’s side, heating your locks doesn’t seem so bad anymore. Just leave Thermique on, then style on.

For more information, visit the official Kérastase website at www.kerastase.com or call 672-7200.