Night in technicolor

MANILA, Philippines - The UP Junior Marketing Association (UP JMA) organizes a benefit party every semester but this one is unlike any other. Last Aug. 23, over 9,000 college students from all over the metro partied for a cause at The World Trade Center. Electrifying laser lights and bass thumping beats by Inno Naguit, DJ Jason Dewey, DJ Ace Ramos, and DJ Martin Pulgar kept the party going until the midnight reveal. Coldplay’s Sky Full of Stars played at midnight, bringing the crowd to an energetic high. With the 1000-strong crowd and the ace DJ lineup, this year’s ADHOC: Resurgence one of the top college parties of the year.

And it was all for a good cause. Part of the proceeds from the party will go to these organizations: Kids Integrated Development through Schooling (KIDS) program, the UP JMA Scholarship Fun and their newest partner organization The TheseAbled Program.

In a few months, the UP JMA will bring the crowd together for another ADHOC party in the next school semester. Don’t miss out because it’s going to be one for the books.