Better off ‘Red’

MANILA, Philippines - When you’re the world’s biggest pop star, you need to have everything covered—including your footwear. For the Asian leg of her latest tour, Taylor Swift isn’t taking any chances.

Each venue on Taylor’s Asian tour will feature the Keds Style Studio, a unique interactive pop-up experience where fans can learn about Keds footwear, tinker with their personal styles, take photos, and win exclusive prizes. Throughout the length of the tour’s Asian leg, Keds will be running a series of giveaways that include seat upgrades and backstage tours. Follow Keds on their international Facebook (http://www.facebook.com/keds), Twitter (@keds), and Instagram (@kedsaccounts) as well as the local counterparts (http://www.facebook.com/kedsphilippines and @KedsPh on Twitter and Instagram) for tour updates and information on how to get in on the action.

“We’re thrilled to be part of Taylor Swift’s The RED Tour, and to be offering our fans fun and exciting ways to experience Keds,” said Rick Blackshaw, president of Keds. “It was awesome to see Taylor wearing Keds on stage, and during her US tour we saw over a million of her fans and so many brave girls who love our sneakers as much as Taylor does. We can’t wait to bring that same fearless style to even more fans around the globe.”

To support the tour, Keds is also releasing a limited-edition Taylor Swift Red Tour Collection. The collection includes the Keds Champion, which features all the stops on the Asian leg, the Original Red Album Keds, a feminine lace overlay inspired by one of Taylor’s favorite dresses, and a polka dotted pair that’s bursting with fun.

The limited-edition Keds RED Tour collection is available at the Keds retail store in Robinsons Magnolia and Ayala Center Cebu, Complex Lifestyle Stores in Eastwood Mall, Alabang Town Center, Shangri-La Plaza Mall, Festival Mall, Glorietta 5, Ayala Center Cebu, Shoe Salon and in major department stores.