Bold moves

MANILA, Philippines - Summer is reaching its peak season and life in the beach is a celebration of living colors. SM Boys Teens Wear presents its latest collection, which channels the ultimate summery feel in bold kaleidoscopic attraction. From these striking and vivid colors, there is a distinct youth statement that defines the nowness in style. The ingenious showcase of colorful ensembles in a variety of solids and prints is frontlining the up-to-date look of fun, fearless, youthful mens’s dressing. The trendsetting color combinations are strikingly stylish and reflect the ever-evolving approach in menswear. Classic pieces hit the shores anew in striking hues and bold shades that bring more life to the beach as seen in a variety of summer shorts, slim fit pants, tees and polos. Echoing the current wave in global fashion, the collection is spearheading a new direction in the local retail landscape.

SM Boys Teens Wear is setting the standard of what today is called modern wear. There is an ongoing code of ethics that’s veering away from familiar grounds into unchartered territories as it incorporates and redefines personalities with the concept of dressing up. Nowadays, the standard has already been color decoded, unraveling new ways of stylizing every man’s wardrobe. The current carefree and nonchalant attitude plays and displays the up-to-date street fashion beyond the convention.

Photography by Jo Ann Bitagcol • Fashion styling by Gio Palmiano and Mikey de Guzman • Makeup by Bobby Carlos • Hairstyling by Jaime Siy • Assistant makeup artist: Ria Aquino • The Faces of SM BOYS TEENS WEAR: nathaniel kiefer, pedro dutra and robson guargani • Wardrobe by Sm Boys Teens Wear available in all Sm Department stores nationwide • Shot on location in Boracay, Aklan.