RE: GENERATION
MANILA, Philippines - Come on, like you aren’t asked to address no less than the world, 24/7. What’s on your mind? What’s happening? It can be hard to step down from our social networking platforms when we’re given all that space to speak — notwithstanding the 140-character limit.
So yes, you are living in a world where you most definitely have a say on things. Scratch that. Today, you probably aren’t living if you haven’t got a say on things.
Natural selection in the now isn’t just about adapting to your environment to survive, it’s about taking advantage of it. You’ve got your whole life online ahead of you and nothing’s keeping you from exploring, from being exposed, or from expressing yourself.
As you’ll discover on the next couple of pages, we’ve selected several young “producers of fresh” who’ve taken that advantage, evolved our notions of youth, and shown us what each of them are made of through what we like to call a “formula of freshness.” It affirms that, in this day and age, you are what you click on, stream, and scroll down through. But what matters from all these advantages is what you do with it.
Like our intern Aeon did, you could exhibit your work online and grab someone’s attention. While we considered a big shot design studio to reincarnate the Young Star logo into one that wasn’t so graphically geriatric, we thought, who better to reinstate the “young” in our name better than some guy we’d found online and who’d just graduated from design school?
That should say a lot about our own formula of freshness here: Culture x Influence + Independence – Bull. These days, it’s easy to be heard, easy to endorse, easy to protest. Changes come easily, as well, these days, but from wading in all that is new, we’re hoping you find something that is you; where, from making so many statements online, you make a significant one in the real world. Call it ID-alism — more initiative, less bull.
This generation already came with a voice, now what are you gonna say? More importantly, what are you gonna do? — Paolo Lorenzana
