Opening number
MANILA, Philippines - The Coca-Cola Company and Warner Music Group’s Atlantic Records have come together to record and release a new song featuring some of the hottest acts from the worlds of rock, pop and hip hop.
Titled Open Happiness, the single features a unique mix of genres of music with the combined talents of the Happiness Factory composed of Cee-Lo Green, Fall Out Boy’s Patrick Stump, Brendon Urie from Panic at the Disco, Travis McCoy from Gym Class Heroes and acclaimed, Grammy-nominated songstress Janelle Monae. The song is all about inviting people to share a little happiness and enjoy life’s simple pleasures. The song also reflects the spirit of positivity, optimism and fun expressed in Open Happiness.
Two superstar producers Butch Walker (who co-wrote the track with Cee-Lo Green) and Polow Da Don produced the musical collaboration. These award-winning producers have set out to mix their worlds of rock and hip-hop and create a really cutting edge sound that brings the Open Happiness campaign of Coca-Cola to life. The super producers have been responsible for some of the most popular music of recent years and between them have worked with acts such as Usher, Kelis, Pink, Fergie, Pussycat Dolls, Avril Lavigne and Katy Perry.
Commented Travis McCoy of Gym Class Heroes, “I think Coke reaching out to up-and-coming and established artists is a really good move — everyone comes out a winner. We as artists get to collaborate with people we look up to and Coca-Cola gets a fresh new song that I think people are going to be really receptive to.”
Added Cee-Lo Green, “I guess what was interesting about the idea at first was Coca-Cola’s interest in me — that was appealing. Music’s marketplace can be very fickle and unforgiving and if you want longevity and you want legend, who better to ask advice from than Coca-Cola?”
The Open Happiness true-tone or full track on your mobile is available through digital downloading. Simply txt HAPPINESS to 5677 for the truetone and txt FULL HAPPINESS to 5677 for the full track.
