Yahoo! makes RP a more purple place

MANILA, Philippines - Yahoo! demonstrates its place as a highly relevant and essential tool to power Pinoy passions by spearheading a social movement called Project Purple, to help Filipinos Find, Share and Connect to the things that matter most to them.

Project Purple powers Pinoy passions by encouraging Filipinos to be creative, innovative, express opinions and be heard and listened to in a fun and fresh way. It’s an effort that links to Yahoo!’s brand promise to transform the lives of people, societies and economies.

“Project Purple is a social movement and is open to everyone — online and offline. We are rallying Pinoys to be Purple and utilize the Internet to aim higher,” said Jojo Anonuevo, general manager, Yahoo! Philippines. “The Internet and Yahoo! have become essential services to people and a great equalizer for people to expand their horizons,” Anonuevo added.

Purple is Yahoo!’s corporate color which reflects the company’s brand personality and philosophy of innovation, uniqueness, creativity and passion. With this campaign, Yahoo! aims to call out to all Filipinos who share this same vision to bring innovation and a positive change in the Philippines. As a catalyst for the social movement started in the United States with the ‘Start Wearing Purple’ campaign, “We are happy to bring this to the Philippines — the very first country outside the US where there are millions of creative, innovative and passionate Pinoys. Today, Yahoo! is excited to connect the country together in this campaign and we expect many more to join us in the coming weeks,” said Anonuevo.

Joining this social movement are top Philippine and global companies as well as popular Pinoy artists. These Purple partners include: Ayala Land, Inc., BlackBerry, Canon Philippines, Globe Telecom, Honda Philippines, Krispy Kreme Philippines, and Nestlé Philippines. Participating local artists are: Aaron Roselo, Anjo Bolarda, Bjornik, Beth Parrocha-Doctolero, Christian Tamondong, Paul Imbong and WeWillDoodle.

Yahoo! has given the treasure hunt its very own purple twist. Interesting insights about the web and the Philippines will be uncovered through the Yahoo! Purple Hunt micro-site. Participants will be asked to solve online clues and find items located around Metro Manila.

 Catch the Purple Hunt Tour at Market! Market! Until June 7, at Greenbelt 3 from June 8 to 10, at Glorietta 3 from June 11 to 15, and at TriNoma from June 16 to 18.