At the summit of rock
MTV Philippines continues to make a difference with this year’s biggest concert for a cause, the 2008 MTV Staying Alive Music Summit. Held recently at SM Mall of Asia concert grounds, the annual music festival is part of MTV’s unwavering commitment to empower and educate the Filipino youth, this time by providing them necessary information that is essential to HIV/AIDS prevention. MTV made sure they put the message across through the universal language of music to more than 35,000 supporters who watched the 11-hour concert event with the help of chief names in music and entertainment.
Now in its sixth year, the MTV Staying Alive Music Summit for HIV/AIDS took things a step further by encouraging the youth to talk about this very important issue. MTV emphasized how and why kids should be talking about it, seeing open communication as a step to further everyone’s awareness. With the support of the artists who played and sent out key messages, MTV was successful in advocating the cause.
After a six-year hiatus, one of the most influential bands of the ’90s, Wolfgang, opened the event’s main show. Bands that followed included Pupil, Callalily, Paraluman, Hale, Razorback, Up Dharma Down, Kitchie Nadal, Moonstar 88, Sinosikat?, Delara, Imago, Out of the Body Special, Pedicab, Spongecola, Sandwich, 6Cyclemind, Itchyworms, Taken By Cars, Greyhoundz, Radioactive Sago Project, Typecast, Hilera, Chicosci, Parokya ni Edgar, Queso, Kwjan, Slapshock, Urbandub and this year’s official spokesperson, Rico Blanco. These artists were apart from the pre-show performers, which included MTV’s newest addition to its pool of talents, Moymoy Palaboy. All in all, 43 local vocals shared their music and made sure that everyone watching was united in the fight against HIV/AIDS.
MTV Staying Alive Music Summit 2008 was presented by San Miguel Pale Pilsen and Smart Buddy, and co-presented by Frenzy Condoms and Pepsi Max, and put on with the participation of E-aji Potato Chips, KitKat, and Purefoods Tender Juicy Hotdog. The official venue is SM Mall of Asia, and with special thanks to Armvet Printing Company, Fish&Co., Italiannis, Microsoft Networks, Nike and Rene Barbier Wines. Official radio partners are 99.5 RT, Jam 88.3, Magic 89.9, Max 103.5, NU 107, WAVE 89.1 and Y101 Cebu.
