’Bee seen and heard
Talk about the Jollibee generation. Yes, we all have fond memories about the iconic Pinoy fast-food chain. Aside from the huggable mascot who’s all smiles, there is, of course, the food. My all-time favorites include Jollispaghetti, Chicken Joy, Jollihotdog and Peach Mango pie.
When kids are having a not-so-great day, just say the Jollibee magic word and all things bad will be totally forgotten. Maybe it’s because this fun-loving bee brings sheer joy. After all, it’s part of our history and part of who we are.
To extend the brand to kids all over the
“We realize Jollibee’s influence on Filipino kids and how the characters can be so much more than just playmates or party mascots. We aim to help educate them in a way that’s classic Jollibee — learning through entertainment in a fun and friendly format,” says Gold Tantoco, Jollibee vice president for corporate marketing. “This innovation has long been a dream of ours and it makes us very proud of how far our efforts for kids have come.”
For the first time ever, Jollitown is being produced by a major fast food chain and it merges the company’s Filipino family-oriented values with the network’s kid-friendly programming, assuring parents of a wholesome viewing experience that can be enjoyed by children of all ages.
Jollitown is a place of rainbows, dessert and toy-shaped clouds, and magical fountains where happiness of children reigns. With modern-looking outfits for the mascots, kids can relate easily.
Dressed in a T-shirt and cargo pants, Yum sports a burger hat, yellow sunglasses and belt bag. As a science expert, this brainy mascot loves to solve puzzles and mysteries through experiments and high-tech gadgets.
Noodle-haired Hetty in a pink cheerleader outfit is the big sister of the pack. Just like honey, she is very sweet to her friends and noted for her nurturing ways, neatness and self-discipline.
Popo, with cute-looking French fries hair and blue sweat suit, is the joker who loves to play basketball and other sports. As the most athletic of the gang, he never neglects his studies and gets good grades.
Perhaps the most girly and kikay is Twirlie. With her pink boots, purple leggings and hot pink dress, this star performer loves to sing and dance. Plus, she is curious and inquisitive as well.
Jollibee is everyone’s best friend. As the leader, he is a positive force that is always smiling. He also sets a good example for his friends with his courteous, helpful and kind ways.
Tantoco adds, “Jollibee is a total experience that shape young minds with stories and songs to mold kids to possess the right values.”
The bright, bubbly and educational TV treat stays in tune with Jollibee’s mission of spreading happiness and promoting friendship and positive thinking. With every weekly installment, audiences will get to know the real characters of Jollibee and his friends and find inspiration in how they make the most of their unique personalities.
Jollitown’s launch at Rockwell Tent is yet another highlight of Jollibee’s 30th anniversary celebration this year. As the leading fast-food chain marks three decades of serving langhap-sarap experiences, Filipinos can expect more special activities, promotions and corporate social responsibility programs to promote the brand’s vision, values and increasing global stature, as well as reward the consumers who have helped make it all possible.
“2008 marks the 30th year of Jollibee in the business,” says Ernesto Tanmantiong, Jollibee business unit president. “Our goal is to showcase Jollibee’s heritage and honor tradition to be globally competitive and become more engaging by providing rewarding experiences to customers.”
Sunday mornings won’t be boring anymore for kids of all ages. Well, the first episode of Jollitown will be aired on Apr. 13,
