EDC: Bringing basics back

Tired of boring duds like your Plain Jane-looking tees, tank tops and jeans? For innovative casual basics, check out EDC or rather Esprit De Corps. This French phrase means “spirit of body” or enthusiasm for something positive. Perfect for teens or who want to still feel young at heart.

EDC offers trendy and colorful frocks with the complete range of clothes and accessories for both men and women. Basically, you get affordable luxury with cool styles that are flattering. No matter how many years the clothes live in your closet, they’ll never be outdated.

In the end, casual is still darn sexy and there’s nothing like wearing something comfy for your everyday hip uniform.

Pop Culture: Shout to the pop

If you are stuck in a shopping rut and don’t want to go from one store to another, head over to Pop Culture. With a name like that, expect this store to be oozing with everything crazy, sexy and cool.

Expect this to be a one-stop shop stocked with your favorite garb and accessories for men and women — Girl Shoppe, Shoe Box, Ramp, Soulier and Junk Fud to name a few enough to make retail therapy fun.

So, while you’re enjoying shopping for bracelets, ballet flats or gladiator sandals and printed dresses, there is something for your hubby too, with tons of T-shirts in all colors and sizes.

Pop goes the wolrd, and with really unique finds, everyone can look and feel famous, even if it’s just for 15 minutes.

Viktor Jeans: Blue jean genius

It will take a lot of time, money and effort to find the right pair of jeans with, of course, the perfect fit. Well, here comes Viktor Jeans by Viktor Caluza Jr. who makes customized pairs for your ever-changing jean needs.

Choose the fabric. Choose the color. Choose the fit. Choose the design. Choose the embellishments. Then, within seven to 10 days, you get your new pair, which miraculously will turn your bottom half into your better half. If you want something skinny, tapered or slightly flared, or whatever style you choose, Viktor Jeans are sure to leave you wanting more. Oh, there are denim jackets and sling bags, too.

On the store’s mirror, it said that “A good pair of Viktor can get you laid.” Enough said. Well, you finally are part of the survival of the fittest.

Sony Ericsson: All teched out

Scouting around for the perfect mobile phone is like finding the perfect pair of shoes that fits. Well, thanks to Sony Ericsson’s wide selection of mobile phones, you will surely have everything you need and more in one gadget.

Known for being multi-functional with hidden depths, you get a whole lot of features in the palm of your hand. So whatever mood you’re in, you can become creative with animated emoticons or even shake up your music with Walkman phones with hip features like digital camera, Bluetooth, games and more.

My dear friend Kathy Moran, a Sony Ericsson phone aficionado, enjoys the wider selection of themes. She also finds that editing photos is “easier and fun to do because of the unique editing options.”

Sony Ericsson’s truly distinct features and impossible functional phones are definitely worth envying.