February 23, 2007 | 12:00am
Makeup has certainly come a long way from chalky pancake foundations and raccoon eye mascara. New technology offers us makeup that is so smudge-, sweat, and yes, even waterproof that we couldn’t resist testing it for ourselves. We must add that no models were drowned in the making of this waterproof story.
Hard to believe that new ingredients have helped create foundation that is now so light it feels like absolutely nothing and at the same time can last for hours. Becca, an Australian cosmetic line prized for its fresh, natural look offers tinted moisturizers and foundation primers with SPF 20 that can last the whole day at the beach for a golden glow. They also carry highly pigmented Crème Blushes and Beach Tint, a lip and cheek tint, prized the world over for being smudge-free and waterproof for a natural flush that will last long after your day in the sun is over.
Becca Cosmetics can be found exclusively at Marionnaud, SM Mall of Asia.
Everyone complains that eyeshadow tends to fade or vanish before the night’s dancing is done. Make Up For Ever, a French makeup brand prized by professional makeup artists everywhere, has formulated Eye Seal, an alcohol-free concoction that, when mixed with your favorite eyeshadow or eyeliner, will make the formula waterproof and last the entire night. They also have Full Cover concealer, a corrector with plastic polymers that, once applied to the skin, becomes rub-proof and feels like second skin.
Make Up For Ever can be found at Shangri-La Edsa Mall.
Everyone knows about waterproof mascara, but we just had to add that new formulas have come around to offer the same waterproof protection but with lashes so lush and full that they scream for attention. Maybelline New York, known for its cult favorite mascara, brings us Intense XXL, a micro-fiber filled mascara that lengthens and adds volume to your lashes in two easy steps  making full, waterproof lashes attainable by even Asian women with short, thin lashes.
Maybelline New York can be found in all leading drugstores and department stores nationwide.
