The extreme experience

A revolutionary new mouthwash, Astring-O-sol Ice Extreme has not only been the perfect product for fresh breath and fighting morning breath, it has also been behind some of the most unforgettable youth events in the past few months. Five top university organizations like the Ateneo Collegiate Society of Advertising, De La Salle’s Englicom, UP Samaskom, Ateneo’s AIESEC and the De La Salle Business Management Society organized spectacular Astring-O-Sol Ice Extreme parties all over the city in the first-ever intercollegiate event organizing competition in the country.

The finale transpired at Eastwood City’s main plaza, and was tagged the "Extreme Showdown," with similarly extreme performances from different bands like Sandwich, Calla Lily and Join the Club as well as a DJ mixing competition by partner radio stations 99.5 RT, Magic 89.9, 103.5 K-lite, Wave 89.1 and Jam 88.3 with DJ Kimosave of Magic emerging the winner.

The night’s most anticipated moment was the awarding ceremony: The Best in Brand Benefit Communication Award went to Ateneo COSA for their Extreme Revolution Party, the People’s Choice Award or the one with the most text and online votes went to the DLSU Englicom for their Icebound Party, but it was the De La Salle Business Management Society’s Live Extreme Party that reigned extreme as they were declared the Grand Winner of the first ever Astring-O-sol Ice Extreme Party Challenge. The group received P200,000 in cash and a trophy from Astring-O-sol Ice Extreme.

With the huge success and excitement brought by this Extreme Party Challenge, everyone’s looking forward to another series of extreme parties next year. In the meantime all of the metro’s coolest students keep their cool and fresh breath with Astring-O-sol Ice Extreme, the revolutionary mouthwash that fights morning breath.