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Young Star

Yabang Pinoy

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What is the project: "Yabang Pinoy" is a Filipino Pride campaign to raise awareness and heighten Filipino people's ethos, dignity and pride by advocating the use of a piece of braided abaca band that aims to be an object of conversation for SHOUTING PROUD Pinoys to speak about nationalism. The "Yabang Pinoy" band aims to signify a Filipino being truly proud to be one.

The band uses the natural fiber abaca. Abaca belongs to the family of Musacea which is indigenous to the Philippines. It is important to note that the Philippines is the largest source of abaca fiber. Abaca is commonly known as the Manila hemp worldwide. It is also considered as the strongest natural fiber. Abaca used to be one of our top exports together with sugar and tobacco.

Since abaca is the strongest natural fiber and unique to the Philippines, it aims to constantly remind Filipinos that we are tough, resilient and exceptional.

Why is the campaign important? The Philippines has faced numerous crises like more than four centuries of western domination, natural catastrophes, political misfortunes, and the likes. But through all these difficulties, the Filipino people have survived. The "Yabang Pinoy" campaign is important to constantly remind the Filipino people to take pride of their nationality. The "Yabang Pinoy" campaign collates testimonials from Filipinos on what makes them proud to be Filipino.

At present, we have distributed 1,500 bands. However, there are only around 85 Filipinos who have given a testimonial to the question "Ano ang maipagyayabang mo bilang isang Pilipino?" Please find their testimonials in our website (www.yabangpinoy.com) under the Advocates page.

The low outcome from the number of testimonials we gathered made us realize that there are only a few SHOUTING PROUD Pinoys. This low outcome inspires us more to work harder in boosting national pride among Filipinos.

What is the goal of the campaign: The goal of the "Yabang Pinoy" campaign is to unite the Filipino people in believing in themselves and in fellow Filipinos. Who makes "Yabang Pinoy" bands: The "Yabang Pinoy" bands are currently made by men and women in Barangay Aplaya in Muntinlupa City. Barangay Aplaya is a depressed area by Laguna lake in Muntinlupa City.

Where does the proceeds from the sale of "Yabang Pinoy" bands go: "Yabang Pinoy" is a project of Children's Environmental Awareness and Action Foundation (CEAAF) whose thrust is environmental education on the richness of biodiversity in the Philippines. For more information on CEAAF, please check its website - www.ceaaf.com

Proceeds from "Yabang Pinoy" go to projects that aim to boost nationalism in our country such as Filipino Pride exhibits, books, symposiums and the likes.

What are the future plans of the "Yabang Pinoy" campaign? The "Yabang Pinoy" campaign intends to reach Filipinos nationwide and also Filipinos who are living, studying or working abroad.

The "Yabang Pinoy" campaign will continuously create and innovate projects to constantly remind and inspire Filipinos to be proud of their nationality and translate this pride into actions that can make a difference.

The "Yabang Pinoy" campaign strives for a society of Filipinos believing in themselves, supporting fellow Filipinos, consuming Filipino products and the like.

ABACA

BARANGAY APLAYA

CAMPAIGN

FILIPINO

FILIPINO PRIDE

FILIPINOS

MUNTINLUPA CITY

PINOY

YABANG

YABANG PINOY

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