Bound for Boracay

Oh, how times have changed! Orange is the new pink, out is the new in, and white is the new black. Every time we seem to get a grasp on how things are they start to change. In the past few years everyone would pack up their beach gear and head on out to the sun, sand, and sea during Holy Week and spend the vacation in Boracay getting a tan and loading up on Jam Jars on the shore usually turning the place into a self-made Sodom and Gomorra (Seriously, I’d always wondered when lightning would come crashing down from the sky and sink the island into oblivion!).

But these last few years have seen a change in the schedule of the beach-lovers’ yearly exodus to the island of Boracay. Nowadays, the week after Holy Week is the new Holy Week and instead of partying the holy days away beach-loving party-philes submit to their Catholic duties during the traditional prescribed time and then pack up their bikinis and sarongs the week after and head on out to paradise.

This year Smart Buddy Pre-Paid kicks off the summer season during the new "in" time at the beach for the biggest post-Holy Week party – San Mig Light’s Boracay Bound 3 which kicked off yesterday, April 15, until April 17 on the sunny shores of Bora. So if you’re among the many beach-loving loungers soaking up the rays in Boracay and looking for a place to be while donning your sexiest summer gear join celebrities and models as they battle it out in extreme beach games during Boracay Bound 3.

If you’re looking for a place to party hard you’ll find the beach abuzz with good music, good food, and good people. Party with DJ Jon Herrera as he spins classic R n’ B tunes when V Bar’s No. 1 weekly event "Ebony Grooves" hits the Cocamangas beachfront. Taking on the Aria beachfront is Temple Bar’s resident DJ Martin Pulgar with guest DJ’s Manolet Dario and Raji Mata of NBK whipping up house music that’ll drive you to a frenzy! Summer won’t be complete without bikinis and reggae music, so be there as sultry models sashay in Nothing But Water’s latest covetable swimwear and let’s be jammin’ to Hemp Republic as they bring out the island spirits with their reggae beats at Bom-Bom & Pat’s Bar! And topping off the entire post-Holy Week experience is the culminating Boracay Beach Bodies of the Night contest. Join in and vote for sexiest ones on the island!

San Mig Light Boracay Bound 3 is an Eventscape Manila production as part of Enduro San Mig Light presented by New Smart Buddy Pre-Paid in cooperation with Addict Mobile, Nothing But Water, Skechers Time, Skin_Private Joyce, Havaianas, Willy’s Resort, Boracay Plaza, South East Asian Airlines (official airline). So join in on the fun and catch you at the beach!