Cool & Fubu-lous dudes

Finally Fubu has arrived.

Fubu, which stands for For Us By Us, is a $400 million business that started in the US and has become one of the world’s hottest, most sought-after urban and sportswear brands in the $5-billion urban clothing market. Its colorful, flamboyant lines are deeply rooted in hip-hop culture and every piece whether it be a shirt, cap or pair of jeans, is made to emphasize extreme individuality and self-expression. The local hip-hop crowd and the trendy sports enthusiasts who go for casual togs can now rejoice.

In a recent press launch, Fubu Philippines executives led by GM Nick Tuason carefully handpicked a few of the more popular idols from the 2001 UAAP champion team, the La Salle Green Archers, to hit the ramp and strut their stuff—Fubu stuff, that is. Fully clad in Fubu from head to toe, these basketball superstars — 3-point shooter Alvin Castro, 2001 Rookie of the Year Mark Cardona, hunky forward Willy Wilson and towering center Carlo Sharma — proved to the adoring crowd their flair for such off-beat fashion off the court.

The guys, all in their early twenties, personify the unmistakable FUBU attitude and represent the stylish Fubu generation.

Fubu has already invaded our shores with a string of new outlet stores, the first of which, is at the Powerplant Mall at Rockwell, Makati.