‘It’s More Fun’ lights up Shibuya
MANILA, Philippines — The Department of Tourism (DOT) rolled out its refreshed global brand campaign, “It’s More Fun in Philippines” in Tokyo recently and with the Tourism Promotions Board (TPB) launched a “Philippine Fun Sale” to further drive visitors from Japan to the country.
“The refreshed campaign is solely created by crowd sourcing from consumers and reaches out to both locals and international travelers alike so they can know why It’s more fun in Philippines,” said Tourism Secretary Bernadette Romulo-Puyat in Tokyo.
With the Philippine Fun Sale, she added, “the Philippines has partnered with the biggest airlines and tour agencies to get the Japanese market one step closer to experiencing the fun in the Philippines firsthand.”
With the intent of raising travel demand to the Philippines during the spring and summer seasons and promoting large-scale visits from the Japan market, DOT and TPB launched the Philippine Fun Sale with a three-day Philippine showcase event in the iconic MODI building in Shibuya, one of the most popular districts and busiest crossings in Tokyo.
The Fun Sale features airline seat sales and tour packages offered by partner tour wholesalers and online travel agents with special promotional incentives for travel to the Philippines from April to July.
The Philippines’ campaign ads will be prominently playing in MODI Shibuya’s digital screens until April 7. An Instagram campaign has also been launched with fun prizes at stake.
