How Hennan Resorts Group's expansion helps Phl tourism

MANILA, Philippines - The Henann Resorts Group, under which belong Boracay Regency Beach Resort and Convention Center, Regency Lagoon Resort, and Boracay Garden Resort, and Bohol’s Hennan Resort Alona Beach, has continuously shown aggressive expansion in the country.

The company believes that as long as there is a potential market, it will provide quality rooms, excellent service, and value for money, so says its chairman Henry O. Chusuey.

He adds that by doing so, it is helping uplift the Philippines’ economy by earning foreign currencies, creating more employment opportunities to Filipinos and paying more taxes to the government.

In April next year, the group will open the biggest resort in Panglao, Bohol, the Henann Resort Alona Beach. Situated in a 6.5 hectare property surrounded with lush gardens and the longest stretch of white
sand in Panglao’s Alona Beach, the resort will feature 400 world-class designed rooms, three massive swimming pools, a convention center, a luxury spa and dining and entertainment options.

Chusuey reveals that they are also setting their sights on an island in Coron, Palawan. The planned Henann Resort Malcapuya will be exclusively situated in 13.5 hectare Malcapuya Island, which boasts of the best white-sand beach among the islands in Coron. The all-villa resort is being designed by the most renowned architect in the Philippines, Jun Palafox. It will be one of the best high end resorts in the country, says Chusuey.

Henann Group of Resorts will have a total of 1500 rooms under its management by 2015.

“It is something that I never planned and even imagined 15 years ago,” Chusuey said. “Our business success at Henann Resorts is mostly credited to our mission in satisfying our guests’ expectations and we will keep on innovating and improving our services and facilities to always make them happy and make sure that the money they spend on our resorts is worth it.”

But while their resorts have enjoyed a relatively high occupancy rate year-round, they are aware of the challenge brought by the low-budget or “barkada rate” resorts.

Chusuey offers that they have always positioned themselves to cater to all markets so even if they
don’t capture certain markets, their occupancy is still doing very well.

Consider Boracay Garden Resort at Station 2, formerly Seraph Hotel, a Korean-owned resort which caters to 95% Korean market. Chusuey says that the state of the resort when they acquired it in December 2009 was not to their standard and their one-market focus is not acceptable to their business policy.

“When we took over, we immediately started operations and we slowly renovated the entire resort,” Chusuey said. “We started re-landscaping the resort, we built an alfresco restaurant called Garden Café, refurbished the rooms to create a more contemporary Asian feel, redesigned its four swimming pools with tiles imported from Bali and added a new wing.”

Boracay, Chusuey believes, has a very bright future as long as the rules and regulations set by the government are properly implemented and followed by the different stakeholders involved.

“There’s peace and order in the island, the island’s drainage, sewerage and solid waste management systems are continuously improved to cope up with the growing demand of tourists, infrastructures such as roads, airports, and seaports are enhanced and maintained in order to provide easy and comfortable access to tourists and in order to become competitive to international standards as well. If all these conditions are met, Boracay will still be the no. 1 destination in the Philippines and probably a premier beach destination in Asia.”

During the Philippine Travel Mart from September 6-8 at the SMX Convention Center, Mall of Asia Complex, Boracay Garden Resort will be giving special rates on its travel packages. A deluxe room for two nights go for as low as P4,376.80 net per person. Based on double occupancy, the package is inclusive of buffet breakfast and dinner and roundtrip transfers via Caticlan. Travel period is until March 31, 2014 except on super peak dates.

For more information on Boracay Garden Resort and reservations, interested parties may visit www.henann.com or call (+632) 353-1111 or (+636) 288-6672, or send an email to manila@boracaygarden.com.ph.