Travel Madness Expo opens today with 'Extreme Madness'

MANILA, Philippines - The much-awaited global tourism collaboration during the Travel Madness Expo at the SMX Convention Center starts at 1 p.m. today with a ribbon-cutting ceremony and an “Extreme Madness Hour” to set this international tourism marketing event in vigorous motion.

The Extreme Madness Hour will kick off with the opening speech of Travel Innovators Inc. president Raymond Tee after the welcome remarks of vice president Ma. Paz Alberto.

Travel Innovators Inc. is the organizer of the Travel Madness Expo, which Tee describes as the event that can make tourism a year-round, high-season activity.

“The opening activities alone reflects the meaning of the country’s tourism brand statement ‘It’s more fun in the Philippines’ as highlighted by the Extreme Madness Hour and the global features of this event,” Tee said.

The fun activities will come after the opening of the exhibits and will be followed by an hour-and-a-half performance by the Draybers Band and a 30-minute presentation with exciting games quarterbacked by Hong Kong Disneyland.

Featured in the exhibits are the latest offerings of top global industry players that include All Nippon Airways, China Airlines, Etihad Airways, Jeju Air Inc., Jetstar Asia Airways Pte Ltd., Ocean Park Hong Kong, Avilon Zoo, Resorts World Manila, Princess Cruises, Royal Caribbean and Star Cruises, various embassies and consulates, financial institutions, property developers, government corporations, and consumer outlets, among many others.

Also participating in the expo are domestic carriers AirPhil Express, Cebu Pacific Air, SEAIR and Zest Air, and international carriers Air China, Cathay Pacific Airways, Delta Airlines, Hawaiian Air, Hong Kong Dragon Airlines, Emirates, Eva Air, Malaysian Airlines, Philippine Airlines, Qatar Airways, and Singapore Airlines, among others, all featuring their latest offerings and promo packages.

With the theme “Travel Providers, Partners, and Consumers — Hitting It High On Low,” the expo includes business matching and networking for marketing tie-ups, joint ventures, supply contracts, advance booking, wholesale and retail travel transactions, and many other lucrative deals, all intended to invigorate the industry during the lean months.

The Travel Madness Expo is open to the public for free.

The event is supported by Citibank as official credit card sponsor, and Amadeus, Abacus and Galileo as official global distribution systems.