All tourism sectors join hands for Travel Madness Expo 2012
MANILA, Philippines - All the sectors of the tourism industry are joining hands for a Manila-based international travel trade event that can help ensure year-round high-volume sales, particularly during the low season.
The event, Travel Madness Expo 2012, is geared toward invigorating the entire tourism market through various promotional initiatives that can result from sustained face-to-face transactions between and among local and foreign industry players within three straight days of business networking at the SMX Convention Center from July 20 to 22.
“The Travel Madness Expo 2012 can yield large-volume bargain deals that can tide the participants over the lean months and make their businesses grind briskly year-round from advanced booking,” said Raymond Tee, president of Travel Innovators Inc., the event organizer.
Tee said the event was conceptualized to serve as a one-stop marketplace for the entire travel and tourism supply and value chain, enabling every participant to conduct both industry and consumer marketing on-site all at the same time.
“It simply means that all the exhibiting tourism organizations of various countries, including destination management companies, travel wholesalers and service providers, can showcase their latest offerings, conduct presentations and do industry-wide marketing on-site,” Travel Innovators vice president Ma. Paz Alberto said.
“The travel agents, on the other hand, can seek lower rates, impelling volume discounts for remarkable once-in-a-year deals for large group tours and advanced vacation booking,” Alberto said.
She said the exhibitors could promote their products and services to the fullest without worrying much about the cost.
“Our display booths are comparatively larger but priced lower to ensure extensive participation since the purpose of the expo is to serve and benefit the industry as a whole,” Alberto said.
For that reason, the expo has gained the participation and support of many national tourism organizations such as the Hong Kong Tourism Board, Japan National Tourism Organization, Malaysian Tourism, Tourism Authority of Thailand, Surabaya Tourism, Indonesia Galore, and Resorts World Singapore, among others.
“And for the first time in the history of Philippine travel, the Hong Kong Disneyland is also participating. And not just participating, but participating on-site,” Alberto said.
Also supporting the expo are Philippine Airlines, AirPhil Express, SEAIR, Zest Air, Air China, Delta Airlines, Cathay Pacific Airways, Hong Kong Dragon Airlines, Qatar Airways, Emirates, Eva Air, Malaysian Airlines, Singapore Airlines, and Hawaiian Air, among others.
“Supporting the airlines are the three global distribution systems Amadeus, Abacus and Galileo, while the local IATA and non-IATA travel agents as well as other consumer merchants are also participating,” Alberto said.
The consumer merchants include Polland Hopia, Shaolin Siomai, Conrey Specialty Foods, Sta. Lucia Land, Dynamic Sports, and Enchanted Kingdom, among many others.
The wide sectoral participation and pro-industry focus of the expo makes it true to its theme — “Travel Providers, Partners, and Consumers — Hitting It High on Low.”
The theme, Tee said, was conceived by Travel Innovators to highlight the seasonality of the travel and tourism business, which the organization seeks to address by staging the expo during the low season and showing how it can be surmounted by industry unity and cooperation. Travel Innovators is a group of reputable industry players that serves as a conduit between the international and national travel and tourism sectors and its members.
For more information, contact Travel Innovators at (632) 311-7500, 816-1999 or 816-2201 or e-mail at travelinnovatorsinc@gmail.com.
