MasterCard VIPs to receive red carpet treatment at Singapore Indoor Stadium

MANILA, Philippines - MasterCard customers and cardholders will enjoy the exclusivity reserved for VIPs as part of the company’s new tie-up with the Singapore Indoor Stadium (SIS) in an agreement brokered by World Sport Group.

MasterCard’s sponsorship of Singapore’s iconic venue means its invited guests will get to enjoy the full benefits of the exclusive SIS VIP Lounge before and after shows, as well as direct access to its VIP seats via the lounge, with access also to parking via a private driveway.

The VIP Lounge, now renamed as MasterCard Lounge, is the first of its kind at the SIS.

MasterCard cardholders will further enjoy the convenience of card acceptance at the stadium’s food and beverage concessionaries as well as a priority line for expedited service.

The sponsorship of the SIS joins a reputable suite of MasterCard global sponsorship assets, including the MasterCard Center in Beijing, a leading entertainment and sports venue which was used for the 2008 Olympic Games, and the MasterCard Center for Ice Hockey Excellence in Toronto.

This collaboration also demonstrates MasterCard’s long commitment to support key lifestyle venues as well as sports sponsorships globally.

Last year, MasterCard sponsored the Rugby World Cup in New Zealand and recently renewed its official partnership of the UEFA Champions League until 2015.

“The past 12 months have been incredibly successful for the Singapore Indoor Stadium with an impressive line-up of international acts and sporting events to offer something for everyone. The recent renovations of both the technology and our facilities have ensured an even greater enjoyment of our world-class facilities for the public and promoters,” said SIS managing director Mark Collins.

Stuart Cameron, vice president for regional marketing in the Asia-Pacific, Middle East and Africa of MasterCard Worldwide.

“We are delighted that MasterCard has come on board as the sponsor for the Singapore Indoor Stadium VIP Lounge and we look forward to working with them to build a dynamic entertainment environment for their customers and cardholders,” Collins added.

“The Singapore Indoor Stadium is one of the region’s premier sports and entertainment venues and MasterCard is proud to have formed a strategic alliance with the SIS for the benefit of its invited cardholders and customers,” said Stuart Cameron, vice president for regional marketing in the Asia-Pacific, Middle East and Africa of MasterCard Worldwide.

“MasterCard is continuously working to create premium experiences for customers and cardholders, rewarding them with many unique benefits and privileges. With this tie-up, MasterCard customers and cardholders will get an enhanced experience at the heart of the SIS action,” Cameron added.

Over the years, nearly five million people have attended more than 3,000 events at the SIS, making it Asia’s favorite venue for sports and live entertainment. It is one of the landmark facilities within the Singapore Sports Hub.

The venue currently has one of the highest utilization rates in the world, featuring a year-round program of international performances and sporting events. It has hosted numerous international artists, sports events, family entertainment, and awards ceremonies.