Nescafé Body Partner puts wellness and fun into summer
MANILA, Philippines - Beachgoers got a refreshingly different vacation treat in summer as the Nescafé Body Partner Experience visited two of the country’s hottest beach destinations.
Nescafé Body Partner set up lounges at the Club Manila East in Boracay last April 30 to May 2 and at the Mindorine Oriental in Puerto Galera on May 8-10 to promote its new range of deliciously healthy coffees.
“Coffee is already healthy in itself because of its antioxidant content. With added natural herbs, Nescafé Body Partner is coffee made even healthier,” said Logan O’Brien, Nescafé consumer marketing manager.
Stopping by each destination for three days, the Nescafé Body Partner Experience attracted hundreds of beachgoers seeking relaxation, fitness, great coffee and fun. Even more outstanding was the number of consumers who sampled the Nescafé Body Partner coffees.
“I wouldn’t be surprised if everyone vacationing in the area tried the Body Partner range; we almost ran out of samples several times,” said Carol Navarrete-Adolfo, Nestlé marketing promotions manager.
Lucky vacationers in both beaches got the chance to avail themselves of free 30-minute massages, Caribbean hip-hop classes, Zip tutorials, frisbee sessions, evening chill-out sessions with Tribo Manila and of course, free-flowing delicious and healthy Nescafé Body Partner.
There were even free Wi-Fi as well as iPod docking and charging stations.
“It’s very cool to find something like this on a beach. You have the sun, the white beach, cool breeze while you sip a cup of coffee… it’s just a form of relaxation that doesn’t come very often,” said vacationing urbanite Christian Lim.
One lounge guest described the event as “a really cool way to spend mornings and afternoons.”
Nescafé Body Partner — Nescafé Protect, Nescafé Fit, Nescafé Relax, and Nescafé Lingzhi — is a range of deliciously healthy coffees developed to complement one’s healthy diet and lifestyle.
It is perfect for health-conscious consumers as its four variants offer different health benefits.
Nescafé Protect has a unique blend of roasted and green beans that contain three times more antioxidants than green tea. Antioxidants are known to fight free radicals that cause premature aging and degenerative diseases.
Nescafé Fit is a complete coffee mix with sugar substitute and Teavigo, a natural diet aid. This coffee helps in weight management, as it is a low-calorie drink.
Nescafé Relax, a decaffeinated coffee mix with naturally soothing chamomile extracts, helps one to de-stress.
Nescafé Lingzhi is a complete coffee mix with natural ganoderma extract, revered by the Chinese for its many health benefits.
The Nescafé Body Partner Experience also went to the Camarines Sur Watersports Complex last May 28-30 for its last vacation destination stop.
