Leisure living at its best
Not even an overcast sky could dampen the mood one lazy Tuesday afternoon as members of the press and officials of real estate developer Landco Pacific Corp. gathered in one of the company’s premier properties at The Peak in Terrazas de Punta Fuego in Nasugbu, Batangas to unveil its latest brand offering.
This was more than just a free day-off by the good folk at Landco. The 18-year-old company considers 2008 as its “coming out” year, so to speak. This is its chance to define what the company is all about. More than a leader in the leisure development arena, Landco has become a provider of that one thing that has eluded us busy city folk in our work-centered lives — a perfect resort living experience.
This is “Life at Your Leisure,” Landco’s proud battlecry, as it redefines its position in the resort living arena. More than an address to call your own, it is a philosophy; more than just a shelter, it is a dream and aspiration. Living life at your leisure means spending quality time with not just your loved ones, but with yourself. You deserve a break and Landco gives you that.
Alby Xerez-Burgos, chief marketing officer of Landco Pacific Corp., explains: “Why ‘Life at Your Leisure’? Landco is known, among other things, as the developer of prestige properties and for its integrity. Landco is also known for its creativity, and as a maverick in the real estate industry for coming up with so many industry ‘firsts.’”
In many ways, the gathering of press and lifestyle journalists at The Peak pavilion that day represents the kind of experience that Landco provides: fresh air, good food, and a relaxing atmosphere that is well away from the pressures of the city — about two-and-a-half hours away from metropolitan
“Leisure is not just a cute-looking picture of a girl in a bikini at the beach,” says Francis Ceballos, EVP and COO of Landco Pacific Corp. “It is, in fact, a way of life. It is an attitude, a frame of mind that says, ‘We do our best and we achieve our best aspirations to get our best work done.’ That is our philosophy, our mindset, as we go on our projects.”
Alfred Xerez-Burgos Jr., president and CEO of Landco Pacific Corp., says that gathering up all the good things in life is something they’ve done to much satisfaction. “Whenever we’ve done projects we always try to look at the final experience of our customers at the end of the day, when the whole thing’s done. And as you can see, God makes all the beautiful things here. What we do is put them inside a frame that we can enjoy. That, to us, is leisure,” he adds.
Landco and leisure have become synonymous with each other. As a pioneer, the company has a unique understanding of leisure’s importance in a person’s life. It revolutionized the second home industry by developing the first residential resort, the first leisure farm, and the first leisure and tourism estate in the country. World-class innovations in leisure are its promise and vision in all Landco developments. Peninsula de Punta Fuego has since become the benchmark for a seaside residential resort.
And what a slew of developments there are. Of particular note is the very property we were at back then, The Peak at Terrazas de Punta Fuego.
Hidden away on the eastern side of the Nasugbu mountain range, The Peak is a 12-hectare expanse of greenery overlooking Batangas,
The Peak is just one of many nearby Landco projects around the area. After lunch, we transferred to the Terrazas de Punta Fuego Beach Club for some beachside fun and activities. This premier seaside community has private cabañas that ensure a safe and enjoyable stay. And 10 minutes away is the exclusive and world-class community of Peninsula de Punta Fuego, which has become the benchmark for a seaside residential resort.
Within Terrazas at 75 meters above sea level is Amara en Terrazas, Punta Fuego’s luxury oceanfront apartment community. The units feature two- and three-bedroom apartments, outdoor Jacuzzis, and modern leisure amenities in an Asian-Spanish architectural setting. After a brief tour, we proceeded to the Punta Fuego Yacht Club for dinner prepared by Club Punta Fuego’s executive chef, Mikel Arriet Arruiz.
Landco’s upcoming hotels and resort projects are Playa Calatagan and Hacienda Escudero, first-class developments that are intended for local and foreign tourists.
Treating leisure as a brand is working well for the Landco formula, with a trickle-down effect seen in its many existing developments and future projects. “Landco has refined and has also evolved its own brand and its own vision,” Francis says. “We see that imprinted in Terrazas de Punta Fuego and we see it in Playa Calatagan. And we are also imprinting it in our newest project, Playa Laiya in
Expressing the very reasons why we need the kind of leisurely rewards that Landco provides, Alby says, “In our daily grind we are so exposed to pollution, traffic, noise and all the stresses that work gives us. We feel that it is a need for people to de-stress and get away from all that. We feel that once you get home, whether it is a primary home or second home — such as here at Terrazas — this is the time to relax and unwind. And it helps us to be better people, to rejuvenate, to be more creative at work. It helps us think about things we’ve done in the past and helps us to plan ahead.”
Alfred sums it up: “We know it’s hard work and we take great pains to try to make sure that leisure, at the end of the day, is something that our clients will enjoy. When the Filipino family dreams of leisure, it is our hope that they will aspire for only one name — Landco.”
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For more information on Landco Pacific Corp., call 836-5000, e-mail at customerrelations-@landcopacific.com or log on to www.landcopacific.com
