Viva la Moda!

MANILA, Philippines - When it comes to fashion, people are quick to name places like Paris, the fashion capital of the world, or London and its renowned punk look, or even America with its quick changing trends and blue jeans.

Spain, for some reason, is never the first to ring a bell—an oddity since, as it turns out, many of our favorite go-to brands, such as Zara, Mango, Pull & Bear, Bershka, Springfield, and Uno de 50 were born in the land of wine and tapas. The good news is that SM Megamall has them all, making their quality apparel easily accessible to the Filipino consumer. This is made even sweeter by the much-anticipated End of Season Sale, making it that much easier on the pocket to load up on world class Spanish apparell.

Zara

Ground Level-2nd Level, Mega Fashion Hall

Zara is one of the largest fashion companies and believes in keeping the customer at the heart of their design, production, and retail distribution.

The brand is known as a fashion imitator. It focuses its attention on

understanding the fashion items that its customers want and then delivers them, as opposed to promoting

predicted season’s trends via fashion shows and similar

channels of influence.

With its impeccable tailoring that caters to both men and women, across different lifestyles and occasions, Zara is also known for its toxic-free

production of clothing and

eco-friendly merchandise.

This season, the brand goes for a more relaxed vibe, with comfy sweaters and ponchos, accented by well-tailored skirts and edgy footwear. Whatever the style that one plucks from Zara’s racks, one can be sure to get uncompromised quality that also does right

by the environment.

Pull&Bear

2nd Level, Mega Fashion Hall

Pull&Bear started with the intention of dressing young people who are engaged with their environment, who live in the community and relate to each other. Young people who have a casual sense of fashion, who shun stereotypes and who want to feel good in whatever they are wearing. To meet their needs, Pull&Bear takes the latest international trends, mixing them with the influences that are seen on the street and in the most fashionable clubs, and reworks them according to their style thus  turning them into comfortable and easy to wear  garments, always at the best prices.

Pull&Bear evolves at the same pace as its customer, always watching out for new technologies, social movements and the latest artistic or musical trends. All of this can be seen reflected not only in its designs but also in stores. Inspired by the legendary Californian city of Palm Springs, the product lines are constantly being updated. All stores worldwide receive new merchandise twice a week.

This season, the brand showcases pieces that showcase the rugged, casual look, like ripped jeans and shirts, with a touch of tailored edge brought by leather skirts and trench coats, giving off that last minute pulled together look.

Uno de 50

3rd Level, Mega Fashion Hall

The hallmark of Uno de 50 guarantees originality in every one of its pieces. If there is one thing all the designs have in common, it is the perfect balance between daring and elegance, and the meticulous care invested in every last detail.

The crafting technique is one of the pillars of Uno de 50’s philosophy. The creation of each piece involves a process that is unique in the world of jewelry making today. From the initial sketch through to the finished item, including the processes of carving, etching and manual refinement, all are done by experts in their workshops in Madrid in Spain, the site of the brand’s main offices.

The brand will be launching two new collections for the first quarter of 2015. First will be the gold collection. Second will be the Spring / Summer 2015 called RE-EVOLUTION—a collection that pays tribute to those women who make us feel, think, sense and perceive their different ways of living. This will be inspired by the different moments and lifestyles of women in their daily life in the city: Urban moments, in which women face the city with optimism, moving on instinct, energetic and outgoing. Bohemian moments in, which she feels dreamy, passionate and happy. Zen/Spiritual moments, where she sees life calmly and escapes from the stresses of the city itself. The most natural moments, where she comes into contact with nature and with herself. Even moments we can call Rock where the woman is daring and she simply surprises herself and surprises others.

Whatever it is, Uno de 50 is continuously exploring design ideas to incorporate to the craftsmanship of the brand.

Mango

2nd Level, Bridgeway

Mango is Spain’s most international fashion brand. With a youthful spirit and a modern philosophy, its designs personify the latest fashion trends. In addition to the Woman line, the brand also has Mango Man, Mango Kids, Mango Touch, Sport & Intimates, and Violeta by Mango. The diversity of the models created in each of its collections is adapted to the global identity, attitude, and lifestyle of the market.

The trends for Spring/Summer 2015 transport us to the 70s. The silhouettes contrast with the sartorial, highlighting the tight-fitting suits and Bermuda shorts with long blazers in fabrics such as nappa.

In addition, kaftans and sheer midi skirts impregnate this Bohemian and carefree style with brown and black tones. White approaches romanticism with lace dresses and garments, see-through and crochet.

The most energetic part of the collection is translated into pinks, reds, blues and greens, adding a touch of fantasy to knitwear fabrics with compact stripes and amusing prints.

Springfield

2nd Level, Mega Atrium

Born in Europe, Springfield caters to the young and spirited, inspired by real people. It’s a lifestyle brand with a smart casual style for men and women worldwide, designed to make them feel good and look great at the same time.

Springfield takes immense pride and care over every detail of the design, production and sale of its fashion, championing a European brand, but a global style.

This year they celebrate their 25th anniversary, launching new products, new concepts and entering new markets worldwide, with its smart casual style and innovative approach to fashion. At Springfield the quality of their garments is their obsession. They pay meticulous attention to the raw material, to the finishes, and the smallest details of each item.

They monitor each stage of the process carefully, from design to production, strongly committed to the consumer. Springfield’s focus is to deliver well-made natural and easy care clothing that can be mixed, matched and easily adapted to different styles, both individually and globally. It fits your lifestyle and respects your personality.

This season’s offerings are both casual and eclectic, with denim and plaid pieces, mixed together with statement knit sweaters and tribal prints.

Bershka

2nd Level, Mega Fashion Hall

Bershka was created with a new retail

format that responds to the demands of a

sector of young people who are interested in and highly aware of new trends. It presents itself as a reference point for fashion targeting

this increasingly demanding.

Bershka, BSK, & Man, create a wide spectrum ranging from casual wear to sports and from

basic garments to more fashionable items. Bershka focuses on the latest fashion and

includes the leading trends, with a wide range of jeans wear, eveningwear, casual wear, and the latest fashion-wear. BSK is the brand for younger people, and always caters to the interests and needs of this public by basing its collection on their taste in music, their idols,

rock stars, and so on.

The men’s section, on the other hand,

offers much more than fashionable jeans wear for young people. This product line offers casual, sports and fashion wear as well.

In addition, apart from the wide range of clothing, Bershka also offers a wide range of

accessories and footwear.

Fashion takes flight with SM Megamall

SM Megamall, with media partner, The Philippine Star will be sending two Lucky shoppers and their plus ones on a four-day, three-night stay in Paris. And all they have to do to win is—you guessed it—shop. For every P5,000 single or accumulated purchase at any SM Megamall store using MasterCard, shoppers earn one raffle entry to fly to the City of Lights via Cathay Pacific. The lucky winners of the trip to Paris can expect to be chauffeured from the airport to their luxury accommodations, spend a day shopping at their own leisure in the fashion capital of the world, and attend a private tour of the Louvre Museum to further feed their appetite for art and beauty. Winners will also receive a professional makeover, right before a tour and photo shoot at Paris’ most iconic sites, capping off their memorable stay atop the Eiffel Tower, dining at the Restaurant le Jules Verne— J’adore!

To join, log on to www.smmegamallholidaypromo.com or visit our booths at Upper Ground Level B, 2nd Level Mega Fashion Hall and the Mega Atrium. Registration is free.