Scents and style

Remember those signature oversized Polo horse icons emblazoned on the shirt chest? Jan. 20 at Art of Scent in Resorts World saw the launch of the Ralph Lauren Big Pony Fragrance —four scents diffused from the successful Big Pony Polo shirt collection. It’s those signature icons shrunken to bottle size. It’s cute, really, targeted to a younger and hipper demographic — bright, graphic, block flasks sealing in a range of personalized sensory cocktails.

The fragrance is conveniently categorized into four lifestyles: Blue for sporty, Red for the seductively sexy, Green for the thrillingly adventurous, and Orange for the stylishly polished. It’s relevant to the generation now, a generation that opts for choice rather than being loyal to just one. Sad to say, these are only for men, though that didn’t stop the ladies from coming. Editors, bloggers, and columnists came to the launch in their transitional outfits—transitional, meaning pieces that work in a press event and well through the after party.

Seen spotted from shoes to bags, to shirts and dresses. Feral skin is the the finish to be seen in. And to think this was all in just one event. Can somebody say “roar”?

And what debauchery! Still aligning itself with the cooler consumer, the after-party in Republiq was headlined by electro-hip hop group LMFAO. Known for their popular club anthems I’m in Miami Trick and Shots, the group performed an hour-long set complete with popped champagne, skin-tight, zebra-print trousers, back-up dancers and choreographed ’80s dance footwork that was a mash-up of the running man and scissors. (Don’t ask me how I happen to know the technical names of these things because I wasn’t born then. All I know is that they make me want to dance next time I’m anywhere near a dance floor… And I’ve been practicing, too.)

Funnily enough, and this might not have dawned on the people behind the Big Pony launch, the frontmen of LMFAO are Redfoo and SkyBlu—fitting neatly into the color story of the fragrance collection.