A Myx of Pop Princess, Joe Mari Chan and MJ

Myx has gone a long way from its karaoke-slash-song-hits-on-TV days to being the number one (or dare I say, the only one) homegrown music station in the country. With music exclusives, more “mass appealing” mix of VJs, exclusive artist interviews, and performances, they were able to win both industry and market to tune in to their Studio 23 home.

Aside from the local and international artists who launch their videos and the audience who appreciates them, due credit goes to Myx head Andre Alvarez and Myx manager Mila Labandia, who have stuck by their posts as guardians of the scene for some time now. They’ve been doing their jobs without fanfare — just plain hard work, the old-fashioned way. “It’s for the glory of the music industry,” Andre told me backstage before I presented the Favorite Group Award, which went to Spongecola.

While watching the interesting pairing of Pao Valenciano with Ram Nievera, I was sandwiched between Pop Star Princess Sarah Geromino — the night’s biggest winner as she bagged four wins: Favorite Media Soundtrack (Record Breaker), Favorite Remake (You Changed My Life), Favorite Female Artist and Favorite Artist — and Rhian Ramos, who is coming out with an album. This girl can really sing, too. That, along with her upcoming music videos, is something worth watching.

The highlight of my night was the Jose Mari Chan tribute medley, as performed by Jay-R, Richard Poon, Yeng Constantino, Jayson Fernandez of Rivermaya, Rachel Ann Go, Kean Cipriano of Callalily, and Christian Bautista. There was also the back-to-back performances of Hilera’s Radical and Rico Blanco, who wowed the crowd not only with his highly energetic rendition of his anthemic hit song Ayuz. And I didn’t know Rico could dance like that! He impressed the Music Museum audience with his MJ moves, making it the most-talked-about performance of the evening.

If you weren’t there at the awards show, you can catch the Myx Music Awards as it airs on MYX today, March 6 (Saturday) at 7:30 p.m. with encore telecasts on March 15 (Monday) at 1:30 p.m. and March 19 (Friday) at 7 a.m.  For the complete list of airing schedules, tune in to Myx (Sky Cable Channel 23) and www.myxph.com.

Here is the complete list of MYX Music Awards 2010 winners:

• Favorite International Music Video: Love Story by Taylor Swift

• Favorite Indie Artist: Archipelago

• Favorite Media Soundtrack: Record Breaker for Sunsilk by Sarah Geronimo

• Favorite Bandarito Performance: Roots of Nature

• Favorite MYX Live Performance: Rico Blanco

• Favorite Urban Video: Upuan by Gloc9 featuring Jeazelle Grutas

• Favorite Rock Video: Diamond Shotgun by Chicosci

• Favorite Mellow Video: Old Friend by Kyla

• Favorite New Artist: Young JV

• Favorite Remake: You Changed My Life by Sarah Geronimo

• Favorite Collaboration: Higante by Ely Buendia and Francis Magalona

• Favorite Guest Appearance in a Music Video: Heart Evangelista in Hale’s Bahay Kubo

• Favorite Celebrity MYX VJ: Billy Crawford

• Favorite Group: Sponge Cola

• Favorite Male Artist: Rico Blanco

• Favorite Female Artist: Sarah Geronimo

• Favorite Artist: Sarah Geronimo

• Favorite Song: Back In Time by Jay-R and Kyla

• Favorite Music Video: Kasalanan by 6CycleMind and Gloc9 

• MYX Magna Award: Jose Mari Chan

• Special Citation (for his contribution to the international music scene): Christian Bautista.

Let’s keep Pinoy music alive, follow me at www.twitter.aim/iamtimyap