Irony XLite is Swatch’s latest, lightest collection
MANILA, Philippines - Swatch introduces XLite, a sleek, sporty ambassador and the face of Swatch’s latest, lightest collection: Irony XLite.
Swatch’s futuristic bi-material watches blend smooth aluminum with brightly colored plastic for ultra-lightweight fun and statement-making style. XLite is a robot with a sense of humor and pokes light-heartedly at the stereotypical celebrity watch testimonial and humanizes the entire collection in the way only a robot can.
The showstoppers in the Irony XLite collection combine modern design with fun and energetic colors. These contemporary pieces have a cool flair and are just as functional as they are dynamic and eye-catching. Exuding sci-fi allure, the chronographs in the collection are sleek, state-of-the-art attention grabbers that are unlike anything Irony has ever seen. Characterized by the vibrancy that Swatch knows best, the bold bi-material watches are prepared for a future full of non-stop action and adventure.
These ticking innovations bring a new sheen to the Irony collection and you’ve only just seen the beginning.
Swatch Irony XLite is available at Swatch Shops in Swatch & Swatch, SM Megamall, Glorietta 1, Greenbelt 5, Trinoma, Alabang Town Center, Marquee Mall, Pampanga, SM Mall of Asia, SM City North Edsa, Rockwell Power Plant Mall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place Manila, Sta. Lucia East Grand Mall, Festival Mall, Ayala Center Cebu and SM City Cebu.
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