The new face of the I Love Christmas Shopping at SM campaign: Kris Aquino at the new SM Store BF Parañaque

MANILA, Philippines - Great shopping goes to the South Metro area with the opening of the new SM Store at SM City BF Parañaque. The 48th branch in the SM Store network will serve shoppers in the bustling Sucat-Parañaque area, giving residents in the nearby BF subdivision a premier shopping experience closer to home.

Kris Aquino, the new face of the SM Store’s I Love Christmas Shopping at SM campaign, graced the event together with Parañaque Mayor Edwin Olivares. SM founder and chairman Henry Sy Sr., SM Prime president Hans Sy and SM Store president Jorge T. Mendiola welcomed them.

The store visit was something that Kris had been looking forward to, as mentioned in an earlier interview.

“I look forward to making a store visit when SM BF Parañaque opens,” she said. She requested “that they bring me to the home section because I want to buy the duvet, the bedsheets, and the pillow that Bea Alonzo had in her house. Her decorator said that this was bought in SM’s home store. “

“I will really look for that because I said that I wanted to buy these myself. That’s because if ever my house were featured, people would have seen me shopping for it at SM. I’m excited about it and look forward to it,” she added.

 She enjoyed also looking for shirts for kuya Josh and Bimby and visited the Toy World section as well. She also enjoyed the fashion finds at the Ladies’ Wear and Ladies’ Accessories sections because “I liked the styling in the ads and I’ve been wearing their accessories non-stop. I also like the blouses, which are delightfully on P800 to P900, but super pretty. I’m so proud of that.” 

She also stopped by the Beauty, and Shoes and Bags departments. “You don’t have to go anywhere as SM Store has a wide choices of merchandise, affordable and value for money,” says Kris.

“I am proud to be representing SM and letting everybody know that it is a really fun place to shop. Why is it fun to shop? Because you won’t run out of money, and will really get good quality items.”

SM Store BF Parañaque is the latest of the new generation SM Stores, which redefines what the SM Store is in today’s competitive market. Like the new generation of SM Stores, SM Store BF Parañaque sets the same fun, chic and easy-to-shop retail environment through its fashionable color palette, sophisticated lighting, and creative design details.

The 12,900-sq.m. store combines great design and great retail geared towards stylish and more fashion-conscious shoppers. Over the past years, more and more Filipinos have become more sophisticated in their tastes. This new store, therefore, is SM’s response to the growing demand for more fashionable shopping environments, as well as the company’s efforts to serve more shoppers.

Designed by New York-based firm Point Design Inc., SM Store BF Parañaque features dynamic lines and unconventional shapes throughout the store. Here, art meets great design and great shopping, with its design concept primarily inspired by geometric abstraction, a form of abstract art based on the use of geometric forms to create a composition. The designers drew ideas from the artworks of American minimalist sculptor Richard Serra and Argentinean painter Rogelio Polesello.

Shoppers can immediately get a sense of the store’s playful character through the design feature at the entrances — a series of colored geometric ceiling coves reminiscent of one of Polesello’s paintings. A similar concept, but in a larger scale, was used for the atrium walls. In keeping with the concept of angles and diagonal lines, the center pad walls were arranged diagonally to give the store a different dimension.

Vibrant colors were used on walls to highlight selected areas. By combining these colors with shades of gray and varying wood finishes, the designers gave the store a fun yet sophisticated character. Add to that the dramatic combination of highlights and lowlights, which effectively draw the customers’ attention to the merchandise premier selection.

Graphics, color, pattern and lighting, together with an efficient interior planning, set an exciting and efficient fast-paced store environment combined with SM Store’s merchandise selection that caters to the Filipinos’ desire for a fun and fresh shopping experience.

The store’s first level showcases the latest trends in clothes and accessories for men and teens. There is also much to discover at the Gadgets, Stationery and Snack Exchange sections in the same level. The Beauty section has black and white wallpapers in elegant floral designs give a modern, sophisticated vibe.

At the second level, stylish shoes and bags are showcased alongside stylish collection of clothes and accessories for ladies.

One can find great buys for the home as well as clothes and toys for kids and infants at the third level. Geometric designed wallpapers at the home section and kiddie designed wallpapers at the kids section, in subdued colors, compliment the vibrant colors used on wall panels and to the wood finishes.

SM Store’s services go beyond shopping. Customers can pay their bills, exchange foreign currency, avail of BDO Remit services while shopping; and also enjoy the convenience of a Gift Registry in the store, all in one stop.

The new SM Store is located at SM City BF Parañaque at Dr. A Santos Ave. cor President’s Ave., Brgy BF Homes, Parañaque.