EO-Executive Optical launches more frames in hotter colors for the Asian face

MANILA, Philippines - EO-Executive Optical launches more styles of private label frames in trendy shapes and stylish temple designs matched with vibrant colors in gold, black, gun metal, purple, lavender; in moss, pine, apple and lime green; in azure, teal and turquoise blue; in maroon and imperial red; in beige and ecru brown, among others.

Glam design and color variety is what the modestly priced EO private label brand represents. “This is what the EO private label brand identity is all about — a brand that celebrates life with colors. Colors generally represent an individual’s mood, emotions and well-being. EO’s private label brand represents the confident yet fun, spirited, sassy young and young at heart, rather narcissistic but practical individuals who primarily dress for themselves and not for others,” says Rachelle Uy, vice president for operations. “Moreover, the frame shapes and designs are meant to fit the wide spectrum of Asian faces and skin color without compromising functionality.”

EO’s private label brand is available in more than 80 EO-Executive Optical stores nationwide.