Touched by Swatch Touch

On June 14, Chris Tiu welcomed Swatch enthusiasts to the first store here in the Philippines to have adopted the Ice Dunes concept of Swatch, which is found in other parts of the world, such as at the Ion in Singapore, Lee Gardens in Hong Kong, Corso Vittorio in Milan, Victoria Square in Belfast, Champs Elysées in Paris and Times Square in New York. The Swatch Store at SM Megamall is the perfect backdrop to the different colors and designs of Swatch watches.

Chris then introduced his favorite of them all, the Swatch Touch Collection. He welcomed guests to the Swatch Interactive Billboard, which features the Touch U (as in university). He gave a step-by-step guide on the new digital touch screen watch. Guests gamely participated as the Swatch Touch watch features and functions were demonstrated. The Swatch Interactive Billboard is the first in the country and in the world where Swatch enthusiasts get to experience a more personal interaction with the brand.

The Swatch Store at SM Megamall is like a big canvas, bringing out the brilliance of the colors and designs of the Swatch watches.

The guests were so touched by the Swatch Touch watch that they could not take it off their wrists. They couldn’t leave the event without it. So touched that they promised to be back today to get one for their dads. It’s the perfect gift for a cool and techie dad on his special day.

Count on Swatch to successfully merge technology, design and fashion. The Swatch Touch wraps street-smart design, color touch displays and high-tech timing onto the wrist. Techy and cool dads will certainly love this gift as it blends the Swiss brand’s reputation for quality, flair for on-trend colors with sharp, easy-to-read color touch displays and high-tech timing functions. The high-tech touch screens (no push buttons!) give Swatch Touch owners easy access to six digital functions. The ergonomic design is an added plus. How can you go wrong? Dads will surely never leave home without it.

Once you’ve tried one, you’ll be touched. Just ask the many guests last June 14 who were touched by Swatch Touch. Like Swatch ambassador Chris Tiu, you’ll never leave home without it.

Be touched and let your dads experience it too. Once you have a Swatch touch on your wrist, there’s no turning back. Have a good one, dads!

Congratulations to Touch U graduates for rocking their Swatch Touch watches! (Front row) Kayla Ferraren, Gabby Esguerra, Mimi Singson; (back row) lawyers Jang and Trina Moreno, Patricia Ferraren, Annavi Reyes, Tisha Escalona, Ana Dazo, Imee Lapuz, Jana Ejercito, Missy Hilario and Miko Inocando