J.Co makes Leo di Caprio and Al Capone so delicious

MANILA, Philippines - J.Co sounds sexy. But to the well-traveled Asian, J.Co means delicious. As in delicious donuts.

J.Co’s presence in Indonesia, Singapore, Malaysia, and China has peaked to 100 outlets in seven years, making it the fastest-growing donut and coffee chain in Southeast Asia. Last week, J.Co opened its doors for the first time to the Philippine market.

This boom in business is nothing new to its founder and J.Co International owner, Indonesian businessman Johnny Andrean. When BreadTalk opened in Indonesia in 2003, Andrean found a business opportunity. “BreadTalk is grab and go. We wanted to have something that people can sit, chat, eat and drink coffee in,” says Andrean. Thus, the birth of J.CO: a gourmet donut cafe that also serves frozen yogurt – and an ambience perfect for that catch-up chat, first dates, or just a simple laidback rendezvous.

At the launch of J.Co Donuts & Coffee in SM Megamall’s Megastrip B, Manila’s fashionable personalities were seen strutting their way across a red carpet. Photographers flashed their cameras to foodies and enthusiasts alike, including the hosts Luis Manzano and Karyll with J.Co ambassadors Patty Laurel, Robby Mananquil, Ornusa Cadness, Carlo Trillo and Kelly Misa representing J.Co’s best-selling donut variants. Notable attendees were the likes of Marc Nelson, Rovilson Fernandez, Sam YG, Tony Toni and Slick Rick of Boys Night Out, and Paolo Trillo. Contemporain Food Inc. president Oszen Chan was there to receive his guests.

The event reflected the brand’s history of flair and flavor. That includes quirky flavors carrying variants such as Alcapone, Blueberry More, and Heaven Berry Snow White, Jackie Chunk and Mona Pisa.

 Guests were entertained by a game of “who is who,” where the J.Co ambassadors came out dressed as famous Hollywood characters evoking J.Co donut flavors. The hosts surprised the audience when they announced that they too were each playing a role. Karylle came out as Heaven Berry, while Luis was decked out as Al Capone, representing the brand’s best-selling variant.

With this fun launch J.Co has made it clear that it’s not just a donut place — it’s an experience. This brand goes beyond just being a common confectionery. It’s a world-class gastronomy that befits recognition by the public.

Who can resist these yummy donuts in different mouth-watering flavors?

As for the desire to get that beach body – don’t blame it on the donuts. In fact, studies have shown that people who eat donuts or any dessert for breakfast, lose weight more. Just get rid of the craving through a little indulging – and you’re okay.

After opening its flagship store in SM Megamall, J.Co will soon open in Mall of Asia, Greenbelt, and TriNoma.

For information, call or SMS 0917-9128609 or e-mail adrianalmendralejo@bridgespr.net.