The rewards of Mabuhay Miles MasterCard
MANILA, Philippines – Allied Bank’s Mabuhay Miles MasterCard continues to shine as MasterCard Worldwide recognizes the popular Philippine Airlines co-branded credit card for its promotions in delivering the most customer-friendly products and services, and giving customers a more personalized experience.
Nowhere is this more evident than in the awards that MasterCard Hall of Fame Awards has been giving the Mabuhay Miles MasterCard. In 2010 Mabuhal Miles Mastercard got the award for “Most Innovative Card Marketing Program” for the promo “Where in the World is My Mabuhay Miles MasterCard?”
The award, which Mabuhay Miles MasterCard officials received in Hong Kong, reflects the brand’s forward-thinking way of involving and personalizing the Mabuhay Miles MasterCard experience for its cardholder. “Innovative, creative, out-of-the-box advertising and marketing programs are essential to our business,” shares Maire Karabel D. Viola, AVP and cards marketing head of Allied Banking Corporation.
The award-winning promo required its cardholders to take a picture of themselves with their Mabuhay Miles MasterCard during any of their local or international travels and send the picture to the Allied Bank M3 offices. Entries were then uploaded on the M3 Facebook page.
Ria C. Domingo, AVP for Product Loyalty Marketing of Philippine Airlines, relates, “The impact of the promo proved to be very personal and engaging. Not only did it become the card of choice when traveling, it also helped develop a personal bond with the cardholder that went with the experience of travel.” Two lucky cardholders won the prize of 15,000 Mabuhay Miles each in the process. That’s a free trip to Hong Kong just for posing and sending a picture.
Further proof of the M3’s consistency in providing quality products, services, and experiences to its cardholders is the 2009 MasterCard Hall of Fame Award for “Most Effective Card Marketing Program” for the 2008 Mabuhay Miles MasterCard P35/Mile Promo, a recognition won in Singapore
From this promo, loyal World MasterCard cardholders will fondly recall the catchphrase “Get Free Flights—Fast!” while Mabuhay Miles Platinum cardholders will remember “Take Off with Faster Miles!”
The brand succeeded in building excitement for the lowest point-to-Mile offer of P35 and continues to do so with an even lower and permanent rate of P33 per mile.
“We invite existing and new cardholders alike to take advantage of the M3’s rate, the lowest available in the market,” says Fol Rana, senior vice president and card center head for Allied Banking Corporation.
