Juicy Couture's fresh new concept boutique

MANILA, Philippines - The “world’s most irreverent, fun” brand for women and girls of all ages has just set up its own boutique at Rustan’s. LA-founded Juicy Couture, whose A-list fans include Cameron Diaz, Ashlee Simpson and Jessica Biel, was initially known for their terrycloth tracksuits. The brand has since expanded its fashion coterie to include chic, luxurious basics, trendy pieces, bags, intimates, shoes, eyewear, fragrances and accessories.

The new Juicy Couture collection is as whimsical and edgy as expected. A modern boho vibe is fused with upstate New York cool to come up with pieces such as sheer printed dresses paired with patent brogues, denim overall, bubble shrugs and suede booties. It’s a collection that promises nothing short of fresh.