Robinsons Movieworld gets 3D

MANILA, Philippines - Robinsons Movieworld, one of the largest theater chains in the country, is ready to ride the 3D movie boom as it fast-tracks the conversion of existing theaters, from one 3D-equipped screen (in Robinsons Movieworld Galleria), to at least a total of nine. Another 3D screen will be added to the Galleria branch, while Robinsons Metro East, Robinsons Starmills Pampanga, Robinsons Place Manila, Lipa, Bacolod, Iloilo and Gensan will each boast of one 3D screen.

“Robinsons Movieworld has always been about providing the public with the best moviegoing experience, whether through the latest works from the ranks of the country’s independent filmmakers, which we started doing at IndieSine in Robinsons Movieworld Galleria, or through the latest in filmmaking technologies, such as 3D cinema,” said Nilo Mapa, general manager of Robinsons Malls.

Since the first Robinsons Movieworld cinemas were launched in Robinsons Place Manila in 1997, the brand has expanded to the various Robinsons Malls located throughout the country, along the way bringing a slew of new technologies (high-fidelity sound from THX, Dolby and Sony, film projection equipment from Christie and Strong of the US and Kinoton of Germany) and moviegoing niceties (fully carpeted theaters, wide seats, great legroom, fully-loaded snack counters) that enhanced the cinematic experience.

This jump into the wonders of 3D is the latest in Robinsons Movieworld’s continuing efforts to provide the public with a truly enjoyable experience. Its 3D theaters will be equipped with the leading technologies Dolby Digital 3D and MasterImage Digital 3D.

Dolby Digital 3D is a powerful, flexible and reliable technology that is the product of meticulous engineering, exhaustive tests, and all the lessons learned in Dolby’s more than 40 years of creating entertainment technologies that have become the standard worldwide. Meanwhile, MasterImage Digital 3D is a compelling choice for single projector digital 3D installations. Providing bright vivid 3D images using silver screen, it is the fastest growing digital 3D system in North America and Europe.

Some of the films that have been presented in these technologies include Alice in Wonderland, G-Force and, of course, Avatar. Here are some of the upcoming 3D titles that will soon be shown in Robinsons Movieworld’s nine 3D screens: Toy Story 1 & 2, Shrek Forever After, Toy Story 3, Cats & Dogs: The Revenge of Kitty Galore, and Despicable Me.

Robinsons Movieworld is also bundling a free snack and a drink in selected branches. “It’s just yet another way for us to give additional value for their money and continued patronage of Robinsons Movieworld,” added Evylene Advincula, operations manager of Robinsons Movieworld.“We also offer bundled meal and ticket packages at selected branches, catering to the individual, the couples and the barkadas to provide great snacks and movie enjoyment at affordable prices,”

For latest screening schedules, call Robinsons Movieworld at 395-5555 or log on to www.robinsonsmovieworld.com.