The scoop on Selecta
MANILA, Philippines - Sixty years ago, before Selecta Ice Cream sold its first scoop of authentic flavors, it dreamed, chased a vision, and followed its heart — to become the ice cream innovator and serve only the best ice cream creations.
Six decades later, Selecta continuously reinvents the ice cream industry with signature flavors such as Quezo Real with loads of cheddar cheese in vanilla ice cream mixed with pure coconut cream; Coffee Crumble, which is infused with brewed Monk’s Blend Coffee grown by monks in the hills of Bukidnon; and Cookies and Cream, which has chunks of dark chocolate cookies stuffed with silky vanilla cream filling.
True to its vision of adding life to Filipino taste buds, Selecta chooses only the finest ingredients for its ice cream. It was the first to offer Double Dutch and Very Rocky Road on an ice cream stick format. It also advocates the creation of family bonding moments through eating ice cream, which is why it came out with multiple flavors in a pack — the new 3-in-1+1, the first ice cream pack that offers four flavors, and its very famous Family Pack.
With this strategic packaging, Selecta achieved its purpose of creating familial memories that come with the secret of having a popular treat on the table — ice cream!
This year, Selecta collaborates with Manila’s top chefs to create premium ice cream: the Selecta Gold Series. By creating new and exciting flavors, Selecta has definitely become synonymous with innovations and celebrations.
Indeed, for every scoop, every new flavor and twist, Selecta creates only the best ice cream experience for Filipino families.
