Selecta keeps strong market leadership for third year
MANILA, Philippines - Selecta Ice Cream maintained strong leadership in the Philippine ice cream market for the third year as it continued to account for more than half of domestic total sales.
Industry data show that nationwide, Selecta represents 54 percent of all ice cream sold in terms of value. This is almost double the market share of the nearest competitor and more than five times that of the next contender.
Recent market research found that Selecta’s nearest competitor has a 31-percent share while the second strongest competitor holds a 10-percent market share, and five percent for other ice cream brands.
Selecta’s market leadership largely encompasses the Greater Manila Area, a region that accounts for three-fifths of all ice cream consumed in the country. It is also reflected in other regional markets like Northern Luzon, Southern Luzon, Visayas and Mindanao.
In building its foundation of continuous excellence and market competence, Selecta’s 60-year heritage of ice-cream making has also become a strong suit in its success as it dictates that the company carefully sources its ingredients to create the best ice cream flavors. This, in turn, has created great patronage from its loyal consumers as it successfully fostered consumer trust in its array of world-class quality products.
Aside from that, Selecta has also created a tradition of innovation, achieving many “firsts” in the industry. These innovations have placed Selecta in front and along different segments of the market.
Moreover, URIC-Selecta as a successful partnership of RFM Corporation and Unilever, the world’s largest ice cream company, further amplifies the atmosphere of outstanding quality and innovative flair that made the ice cream-making business a thriving glocal venture.
